Lance Armstrong

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

To celebrate the launch of our new digital marketing and e-commerce awards, #TheDigitals, I've rounded up six brilliant examples of innovation in mobile. … In 2011, Debenhams launched the U.K.’s first virtual pop-up stores at different locations around the U.K., using a dedicated app. … People were encouraged to visit famous landmarks, including London’s Trafalgar Square and Glasgow’s George Square, and look at the location using their iPad or iPhone. If the user is not in the right location, a counter tells them how far away the zone is and the view button on the app will display a

Disgraced cyclist Lance Armstrong is not a high priority for the new leaders of the Senate Homeland Security and Governmental Affairs Committee. Incoming Chairman Thomas R. Carper, D-Del., said his top priority for the committee, which oversees the U.S. Postal Service, is to pass a new postal overhaul bill. “I want to pass a bill, similar to the last Congress, that puts the postal service on the right track,” Carper said. “My early goal legislatively is to get that done, and I have not spent a lot of time thinking about Lance Armstrong.” USPS paid more than $30 million

The Postal Service faced its own fiscal cliff in 2012 while the larger mailing industry continued to press for reform and innovation. But don’t count mail out just yet. A strong election season reminded many Americans that mail still matters, even in the digital age. And in Europe, one postal operator didn’t let 500 years of history stand in the way of reinventing itself. Looking over the headlines, the staff at the Office of Inspector General has pulled together the list below of the top 10 postal stories for 2012. After you read them, vote for your top story

This month, men around the world are sporting horrendous moustaches and documenting every hair’s growth—all in the name of helping to stop prostate cancer. It's no exaggeration to say this is a worldwide phenomenon: Movember is now in 14 countries and has raised $299 million USD so far. It's the kind of movement and international spread that global companies can only dream of. Which makes its humble beginnings even more impressive—three guys in a bar in Australia. I talked to Adam Garone, the co-founder and CEO of Movember, last week about the origins of his idea and what lessons he

When I saw that the 2008 rate for a speech by Larry Summers was $45,000 to $135,000, I got to thinking.

Out of curiosity, I started prowling the various Web sites of speakers' bureaus and came to six conclusions:

  1. It seems everybody in the world is available for speeches. Included are political and show business stars, second and third bananas, and hundreds upon hundreds of people I never heard of.
  2. All of these people—luminaries and nobodies—get fees from $1,000 to $1 million, plus expenses.
  3. I used to make a lot of speeches, and all I ever got was expenses and a plaque with my name engraved on it.
  4. I was a damned fool. I was as much a nobody as anybody else and could've picked up some dough if I'd just asked.
  5. If someone invites you to make a speech, think about asking for an honorarium at the very least, if not a fat fee, plus expenses. For Colin Powell, expenses include a private jet along with his $100,000 fee.
  6. The worst that can happen is that no money in the budget exists for fees or expenses. If you refuse, someone will replace you.

Mike Mackin, League of American Bicyclists Just a couple days after Lance Armstrong sealed his fifth consecutive—and by far narrowest—Tour de France victory, a Target Marketing editor received this perfectly timed membership campaign from the League of American Bicyclists, (shown below), featuring the yellow jersey-wearer himself. We talked to Mike Mackin, director of membership for League of American Bicyclists—a Washington D.C.-based nonprofit working for a bicycle-friendly America—about the finer points of an event-driven effort. Target Marketing: Were you sweating it out during the last few stages of the Tour de France? Mike Mackin: We all have great faith in Lance, so … no.

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