Emma nails the top question e-commerce marketers often have about the call to action button: What color should it be? Color is a big deal, psychologically. After all, "85 percent of people say color is the main reason they buy a product," according to the Nashville-based email marketing software and services provider.
Celebrities are masters at constantly keeping their names in the spotlight. Whether on purpose (think Kim Kardashian) or not (think Justin Bieber), these brands are constantly vying for attention through every marketing channel available. While most large businesses have a cadre of resources constantly tracking and controlling their brand image, the nearly 28 million U.S. small businesses are not so lucky
During Kirstine Stewart‘s keynote at Tuesday’s Digital Day 3D in Toronto, the head of Twitter Canada addressed everything from the notion of Twitter “disrupting” the TV space (she says it’s not) to how Canadian celebrities are doing well on the platform (hello, Justin Bieber, with your 46 million followers). She also discussed how brands are—and could be—using Twitter to further connect with consumers through conversation. We know you’re already well-acquainted with the basics about the platform that’s known as the digital watercooler, so here are a few things from Stewart’s presentation that you may not know about the platform—or Stewart
So everyone’s spent the better part of this week hating on Miley Cyrus. We’ve had everything from an open letter from a mom who promised to “run up and twerk so you will see how ridiculous twerking looks” if her daughter ever decides to try it in public, to a fuming letter from the Parents Television Council tearing apart the network, saying “MTV continues to sexually exploit young women by promoting acts that incorporate ’twerking’ in a nude-colored bikini. How is this image of former child star Miley Cyrus appropriate for 14-year-olds?” But here’s the truth, everybody: It was all
As Felix Salmon points out in his piece on the new school of online ads, one thing so-called native advertising and its many permutations has in common with the best old-fashioned ads is that people actually enjoy viewing it. Thus BuzzFeed’s “12 (Screwed) People Who Need A Better Tour Guide” makes for a fun series of animated gifs showing bad travel scenarios, and it also turns out to be a low-key ad for its sponsor, Contiki Vacations. Book a trip with them, the post mentions in the intro, and “you won’t end up in trouble like these poor suckers.”
Online audiences chose to watch video ads at a rate of more than 150 per second in 2012. With billions of video views at stake for brands, and with industry domination going to the most innovative players, the competition for these views is the fiercest it's ever been. The winners see significant gains in video viewership while the losers get lost in the mix. There are industry trends that can help both groups expand on their success and rebuild from defeat. To this end, we've uncovered some of the most significant online video stats from the year