Amazon.com founder and CEO Jeff Bezos has received his share of business awards lately. Fortune magazine named him its 2012 "Businessperson of the Year." Harvard Business Review ranks him as the No. 1 living CEO. Now comes the National Retail Federation and its so-called Gold Award. The trade group's selection of Bezos as retailer of the year may be the most surprising one yet when you consider the fierce rivalry between Amazon and the organization's brick-and-mortar base. Bezos, both admired and feared by "Big Retail," will be honored Monday at the NRF's 102nd annual convention in New York City
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