Jeff Bezos

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Heather Fletcher is senior content editor with Target Marketing.

Brick and mortar aspirations for Jeff Bezos and his e-commerce giant are reportedly growing at an exponential rate — or they’re not, depending on which news websites you frequent. But the headline is one that will make any individual, whether they cover the retail industry or not, stop and think for a second: Amazon is, at the very least, interested in the idea of purchasing Target.

Influencer marketing was big for brands in 2017, and will most likely continue to grow in 2018. But how about the brands with marketing influencers? They exist, and they’re impacting marketing every day. Some influenced marketers so much in 2017, we made a list.

Too many marketers fear failure instead of embracing it. They fear that reporting poor results will be viewed as poor management. Instead, they should be positioning their results as learnings. Knowing what doesn’t work is just as important as knowing what does; yet the fear of failure permeates many corporate cultures, discouraging risk-taking and encouraging the status quo.

Amazon may become even more of a healthcare marketer, with the addition of drug marketing. In considering the product offering, Amazon joins Google and Salesforce in possibly joining the cloud healthcare marketing race.

Jeff Bezos has publicly spoken out about Republican U.S. presidential nominee Donald Trump, specifically around how Trump is handling being scrutinized.

Consumers ordering from Amazon.com often assume Amazon itself is delivering the packages, because of the branding on the boxes. But Amazon is teaming with USPS, FedEx and UPS to send the packages — at least for now.

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