Another day, another penalty to report. Ian Lurie, chairman and principal of Seattle-based marketing company Portent, revealed today his company received a manual spam action notice for unnatural links from Google. His site now can be found on Page 60 of Google. Lurie shared a few theories as to why Portent was penalized in a blog post today revealing the penalty. It could be because one of his ex-client's sites was hacked, resulting in 59,000 pages of spam pointing at Portent, or perhaps it's due to several sitewide links all with exact
If you’re new to pay-per-click (PPC) advertising or are responsible for training new PPC staff, you can never have enough training resources. With that in mind, I’ve assembled a number of resources for PPC beginners—and for PPC pros. Here are 21 blogs, websites and books to learn and improve your PPC skills. Blogs: PPC professionals should have an arsenal of blogs that they read regularly. Blogs are ideal for continuing education, because the good ones are constantly updated. As with all the resources in this post, these are in no particular order. 1. PPC Hero. One of the most comprehensive
Last October, both sides of the search marketing industry, in search engine optimization (SEO) and pay per click (PPC) felt under attack when Google announced that it would start hiding search data for logged-in Google searchers. Portent's Ian Lurie immediately cried foul, saying, Google has "done this for one reason, and one reason only: To shut out competing ad networks." Although Google estimated that less than 10 percent of searches would be hidden, that number soon climbed close to 20 percent. The question on the minds of many marketers: How would ...
The key to effective triggered e-mails is timing, according to Ian Lurie, president of Internet marketing agency Portent Interactive, in Seattle. He offers the following tips for getting better performance from your triggered e-mail campaigns. #1. Use positive association. Send triggered e-mails only after something positive has occurred—for instance, the customer took an action on your Web site or a service problem was resolved. If a customer had an online chat with a customer service representative, Lurie explains, you could send an e-mail saying, “We just want to make sure our customer service team answered your questions. If you have any more questions, please
“In my experience, the visual design of your [Web] site matters for about 15 to 20 seconds,” writes Internet consultant and author Ian Lurie in his book “Conversation Marketing.” That may not seem like a great deal of time, but it’s long enough for a first-time visitor to develop an impression of a site, and to decide whether to stick around and read its message or click away. “That means that the first thing they see has to evoke the right response,” writes Lurie, who goes on to identify a few key design areas where marketers should spend some time. • Color. “People react