Hamilton Davison

Marketing Sustainably: What's Going on Beyond and Beneath the Green? A blog posting questions, opportunities, concerns and observations on sustainability in marketing.

Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated direct marketing. He serves on the Direct Marketing Association International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York and Direct Marketing Idea eXchange, and is senior director, communications and industry relations, with the Digital Advertising Alliance.

Chet served on DMA’s Committee on the Environment and Social Responsibility (2006-2012), and served as chair of its Marketing Strategy outreach group. He also served on the United States Postal Service Greening the Mail Task Force (2007-2010), and led its Life Cycle of Mail Subcommittee. He loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too!

Email Chet below, or reach him at Twitter or LinkedIn.

USPS needs more money, it says in its appeals court filing of a Postal Regulatory Commission ruling. That ruling would’ve kept a 4.3 percent rate increase in place until fiscal year 2016, but USPS tells the court that’s not long enough.

Sure, direct mailers have economic pressures. So does the U.S. Postal Service, and allowing the 4.3 percent rate increase instituted during the Great Recession to continue through to fiscal year 2016 will allow USPS to continue its recovery and maintain “high-quality services,” the Postal Regulatory Commission ruled on Wednesday afternoon.

Postage prices are increasing on May 31, USPS confirms on Friday. A 2 percent, almost across-the-board rise will happen on that day now that the Postal Regulatory Commission approves of hikes on all mail types. "Rate changes among the five major service classes are to include an average 1.949 percent increase for First Class mail, 1.926 percent increase for Standard Mail, 1.966 percent increase for Periodicals, and a 1.787 percent increase for Package Services," USPS tells Target Marketing on Friday. "Single-piece, one-ounce, stamped First Class Mail letters are set to remain at 49 cents, with Forever Stamps also frozen at 49 cents. Additional ounce rates for letters will rise by one cent to 22 [cents], with letters to all international destinations rising by 5 [cents] (4.3 percent) to $1.20, and postcard rates rising by a cent to 35 [cents]. Metered single-piece letters will see prices rise by half a cent (1.1 percent) to 46.5 [cents]."

When your editor makes a decision to defend you in the comments section below a feature article, then the article must have hit a nerve! I talked to several mailers, and association leaders who represent them, in a feature this month in the magazine ... as I should: mailers have a lot to say about goings-on at the Postal Service

With the USPS enacting a 5.9 percent increase across all mailing types, the largest rate hike for print mailings since 2007, catalog mailers are being forced to consider new strategies. Rather than dramatically reducing circulation and frequency, or jumping to less established online marketing channels, one option that’s attracting renewed interest is the “Mini Slim Catalog.” Despite having fewer pages than full catalogs, mini catalogs allow companies to cut mailing and production costs without sacrificing circulation or frequency. The catalogs mail at the cost of a standard automated letter, and provide up to 10 pages to promote products.

Once, there was a Constitution-ordained, universal delivery service of hard-copy, print communications called the United States Postal Service. It was affordable, reliable and the most efficient of its kind in the world. Direct mail was its bread and butter, and many brands that sought to find and keep customers in a very targeted manner used the service avidly.

More Blogs