Graham Charlton

Heather Fletcher is senior content editor with Target Marketing.

Andy Brown is managing director of Reality PR. Reach him at andy@realitypr.co.uk.

Content marketing in PR has been around for a long time. And, in recent years, it’s become very much an integral part of a PR professional’s role. It is as pivotal to the success of a marketing and PR plan as the press release and media relations were 10 or 20 years ago.

Site search? Snore. But no—site searchers are 1.8 times more likely to buy than the average e-commerce site visitor, says Graham Charlton, Econsultancy editor in chief. While site visitors only use onsite search 5.75 percent of the time, these searchers convert at a much higher rate—4.63 percent vs. 2.77 percent for the average visitor, Charlton writes on Aug. 19.

Buy me, buy me, buy me!!! Not what you want to hear. Sure it’s implied, but as soon as even the most straightforward of online purchases becomes that much more brazen, that’s when us consumers start to rethink our behavior. So what makes for great e-commerce copywriting? What’s the difference between a quality product listing and a boring list of specs? Does it even matter? ... As content marketing becomes more and more vital to every industry, the ability to create quality copy, even for e-commerce has become a crucial skill

Google is seemingly involved in a never-ending battle to fight spam and underhanded SEO tactics affecting its search results. In 2013 we've had several updates and warnings, Hummingbird being the most obvious, but what will Google target next? I have a few ideas on this, and I've also asked SEOs for their views on the areas where Google is likely to focus

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