Gina Danner

Ask just about any marketing strategist, printer and most businesses what’s in store for the future and those in the know will say their focus is on data, data mining and CRM systems. And in the printing industry we’ll tell you that having data allows you to personalize through variable data printing, which is a very big deal. Transitioning from static direct mail to variable mail is a way that we can help customers stay ahead of the competition.

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