Influencer marketing was big for brands in 2017, and will most likely continue to grow in 2018. But how about the brands with marketing influencers? They exist, and they’re impacting marketing every day. Some influenced marketers so much in 2017, we made a list.
Medium has a lot to offer content marketing professionals. It’s like a content marketplace, blogging platform and social media network all in one. Many content marketers think of Medium first as a place for promoting their own content. But the wealth of knowledge being shared by other content marketing experts should earn it a spot as one of your bookmarked websites in its own right.
As much as Americans like to gripe about marketing, what marketers do affects their everyday lives. You could say products and services greatly influence how they view their existence; which brings us to the subject of this story — the most influential marketers of 2016.
Last week, investors funded new marketing technology (MarTech) that serves ads targeted to consumers based on their social photos and videos; mobile ad tools; and hotel guest entertainment software. Click through to see who the companies are and how close that MarTech is to becoming a reality.
In a truly borderless economy, marketing technology (MarTech) can originate anywhere across the globe. That's exactly what the startup funding deals from Jan. 17 to 23 showed, as recorded by PitchBook, a Seattle-based M&A, private equity and venture capital database.
Jan. 4 was the Black Friday for online dating sites, with a half-life of romance remaining in the air through Valentine's Day. So now's the perfect time for e-commerce marketers to build relationships with customers using those same skills, says Ryan Urban, CEO and co-founder of Bounce Exchange. The head of the New York-based marketing software provider says e-commerce marketers can benefit from dating rules to increase website conversion rates the same way the New York Daily News reports Match.com helps prepare its singles to meet their matches during "peak season" of Christmas Day to Valentine's Day, when the site experiences a 25 percent to 30 percent boost in traffic.