David Szetela

If you’re new to pay-per-click (PPC) advertising or are responsible for training new PPC staff, you can never have enough training resources. With that in mind, I’ve assembled a number of resources for PPC beginners—and for PPC pros. Here are 21 blogs, websites and books to learn and improve your PPC skills. Blogs: PPC professionals should have an arsenal of blogs that they read regularly. Blogs are ideal for continuing education, because the good ones are constantly updated. As with all the resources in this post, these are in no particular order. 1. PPC Hero. One of the most comprehensive

Content networks have evolved into a major source of advertising opportunities. The Google Content Network alone reaches 80 percent of all global Internet users. Content networks like Google's reach users on hundreds of thousands of Web sites and are continuously expanding.

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