David Harbour

Heather Fletcher is senior content editor with Target Marketing.

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

Wearing clean clothing? You might be in a Tide ad. In this episode of "What Were They Thinking?" Melissa declares laundry detergent maker Tide the MVP of the Super Bowl Ad Game thanks to its domination of all four quarters of the Big Game. Also, hiring David Harbour, aka Sheriff Hopper, wasn't a bad decision either.

Video marketing can bridge the gap between prospects and companies, says David Harbour, Realtor and founder of NOVA Green Team, a group of Northern Virginia-based eco-friendly real estate agents. In his latest plan to use video to sell homes, Harbour is creating individualized online video tours that pull up through the mobile Web after potential buyers snap a picture of a 2D barcode displayed at a property.

More Blogs