Daniel Weisbeck

Heather Fletcher is senior content editor with Target Marketing.

Frowny-face advertiser in Carlos Monteiro's Adweek infographic may be the best illustration of the sadness 62 percent of marketers feel about not having the insights to properly target their multiscreen campaigns. But they're going to have to get their acts together—eMarketer reports U.S. advertisers will spend 83 percent more on tablets and smartphones in 2014, an $8 billion increase over 2013.

Mobile marketers need some help understanding their customers. This article explores some tangible ways for businesses to understand how customer behavior and preferences can be profiled to drive engagement and increased conversion.

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