Chantal Tode

Responsive design is becoming a very hot topic amongst mobile marketers. While many believe the technology is a step forward in the quest for strong mobile experiences, others disagree. What is not up for debate is that brands are flocking to responsive design in growing numbers as a solution to the issue of device fragmentation and the need to provide a consistent user experience across devices. However, whether responsive design is the answer to these problems or merely a quick stop along the way toward finding a more permanent solution is not yet clear

The U.S. Postal Service is hoping to prevent organizations such as the Affordable Mail Alliance and the Direct Marketing Association from intervening in its appeal of the Postal Regulatory Commission’s (PRC) decision to deny a request for an exigent rate increase.

By Chantal Tode on November 19th, 2010 The is hoping to prevent organizations such as the and the from intervening in its appeal of the Postal Regulatory Commission’s (PRC) decision to deny a request for an exigent rate increase. A copy of a motion filed by the USPS on Nov. 18 in the U.S. Court of Appeals for the District of Columbia Circuit was obtained by PostCom and posted here. The petition names 11 “would-be intervenors”� that the USPS claims were not parties in the rate case and, “accordingly, they are not entitled to intervene as of right.” The

In a filing with the yesterday, the asked for volume discounts and free additional weight incentives for direct mailers that, if approved, would be introduced in January. The pair of incentives was originally part of the exigent rate case that was cut down. The Reply Rides Free incentive is meant to slow the diversion of transactional mail to the electronic channels, the USPS wrote in the proposal. These mailers have told the USPS that they are converting to online channels to lower costs. In order to minimize postage costs for those pieces

By Chantal Tode on August 19th, 2010 The mobile industry continues to look for ways to facilitate marketers being able to connect with consumers over mobile phones, often with the help of traditional media such as print. There’s been a lot written about QR codes and RFID tags but, to date, these technologies present some challenges. A newcomer on the scene, Go800 is previewing a service that enables consumers to text brand or generic keywords, what it calls Voice Keywords, found on direct mail, print, outdoor, broadcast or online ads to Go800 and receive a call on their

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