Our January/February 2017 issue was our best attempt to answer the questions on everyone’s minds: What is 2017 going to bring, and what should I be doing about it?
When the nation’s largest ad buyer tells you to clean up your act, you do it. At least that’s what Facebook did after Procter and Gamble had had enough of the social media giant’s ad metrics snafus.
Marketers are always looking for a silver lining, but what they get from Bruce A. Biegel, senior managing director of the Winterberry Group and a Petsky Prunier advisor, is the truth — in the form of his forecast for the year in marketing.
Direct marketers have long had a love affair with data-driven media buying. In the world of direct mail, for example, list rentals and exchanges are filled with data cards (once print, now electronic) rich with audience measurements—the very attributes marketers need to intelligently target their offers to would-be buyers.
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Click above/below to view this webinar, originally offered as a session at 2014 Integrated Marketing Virtual Conference & Expo.
In this session, Bruce Biegel will present findings from Winterberry Group's research "Going Global: The Cross-Border Audience Opportunity." This research is being pursued in order to advance the industry's understanding and practice of cross-border audience engagement, with an eye on helping publishers and marketers understand how varying marketplace conditions-including the availability of data and technology, as well as preferences for various approaches to media-are likely to impact efforts to identify, engage with and grow the value of addressable audiences in support of global growth strategies and in a range of geographic regions.
Marketers have a developing opportunity to leverage data and technology to expand audience engagement across borders. Though practitioners-including publishers, marketers and solutions providers-are eager to expand their approaches and develop audiences (or support clients' efforts) in new areas around the world, little information previously existed to guide that work.
Biegel will address what it takes to "go global" with audience development, including sharing:
- A comparative snapshot of the status and relative maturity of data-driven audience engagement practices and infrastructure in each of 12 representative regions (regions include: the U.S., Australia, Brazil, Canada, China, France, Germany, the Gulf Region, Japan, Mexico, South Africa and the U.K.)
- How the data and technology landscape differs across regions-and how those assets and tools shape any addressable opportunity
- An overview of the key ingredients for any organization to successfully "go global"-with a focus on vendor requirements and ideal organizational structures and processes; and
- The factors that are limiting or challenging these efforts.
Click here for more information (and to view for FREE) today!
In the energy industry, a couple of years ago, there was active discussion of "peak oil"—the very point where half the world's known, proven oil reserves had been extracted and put to use, leaving less than half yet to be tapped or discovered. In the U.S. mail industry, perhaps, too, we've reached "peak mail"—except there's no extraction and no finite supply here: simply the notion that pricing, and changing use and acceptance of mail by consumers and businesses, is driving demand elsewhere, and that we've entered an era of post-peak mail in volume.