Ann Lewnes

Adobe Systems launched a three-month campaign, “Metrics Not Myths,” to support its move into the digital marketing space. The effort, rolled out last month, offers the Adobe audience a peek behind the curtain as the company combats the notion that marketing remains a soft science. Adobe introduced print and online ads disputing the claim that “marketing is BS.” An executive in one video spot slaps a marketing consultant uncertain that social media performance can be measured. Another marketer receives an electrical pulse each time he uses jargon rather than the kind of crisp facts

Digital marketing is not meeting the needs of consumers according to new research released today from Adobe Systems Incorporated, "Click Here: The State of Online Advertising" ... Two-thirds of consumers believe that television commercials are more effective than online advertising and that online banner ads do not work (54 percent). Further, respondents prefer to view advertising in their favorite print magazine (45 percent) or while watching their favorite TV show (23 percent) compared to the stark 3 percent who state they prefer to view ads via social media and 0 percent who like ads in an app.

Another blue-chip brand is turning to what was once called blue language to help stand out in a cluttered advertising landscape. In this instance, the brand is Adobe, which in a campaign getting under way this week seeks to support efforts by marketers to prove to their bosses that spending on advertising is not a waste of money. The campaign portrays products like Adobe Analytics, Adobe Media Optimizer and Adobe Social as valuable tools for marketing executive

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