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Target Marketing magazine presents:
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Feb 3, 2010
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5 E-mail Marketing Resolutions for 2010
Last year was certainly one most are glad to see in their rearview mirrors. The economy sagged, consumers tightened their purse strings and marketers’ lives were far from easy. But now that 2010 is in full swing and an uptick lies somewhere on the horizon, it’s time for marketers to take action for a healthier, more profitable year.
2 Tips to Leverage Your Online Channel
In a Jan. 26 webinar titled Leveraging Your Online Channel, Stephen Powers, a principal analyst at Forrester Research, discussed the challenges of meeting online visitors' continually evolving expectations.
Insert Media: State of the Industry 2010
With a new year underway, let's take a look at how the changing marketing landscape is shaping insert programs along with marketers' approach to these direct response and branding media.
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FROM THE CURRENT ISSUE
Cover Story : Social Works
A pounding beat communicates urgency. Avatars explain After Inc.'s problems. Those watching the trailer for IBM's business process management game learn they alone can provide the solutions that will save this mythical company....
E-Mail : Think About Your Rep
As dutiful marketers, we pay close attention to our delivery results and identify e-mail marketing campaigns with lower than expected opens and clicks as harbingers of potential delivery issues. But as ISPs tweak their spam filtering techniques, marketers must consider...
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JOB CONNECTION
Modern Postcard
Carlsbad, CA, United States
Modern Postcard
Carlsbad, CA, United States
Philips
Stamford, CT, United States
PlatformQ
Needham, MA, United States
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To advertise in this e-newsletter, please contact Rob Yoegel, Vice President/eMedia, at (215) 238-5344 or e-mail ryoegel@napco.com.
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