Target Marketing magazine presents: Feb 3, 2010
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5 E-mail Marketing Resolutions for 2010
Last year was certainly one most are glad to see in their rearview mirrors. The economy sagged, consumers tightened their purse strings and marketers’ lives were far from easy. But now that 2010 is in full swing and an uptick lies somewhere on the horizon, it’s time for marketers to take action for a healthier, more profitable year.
2 Tips to Leverage Your Online Channel
In a Jan. 26 webinar titled Leveraging Your Online Channel, Stephen Powers, a principal analyst at Forrester Research, discussed the challenges of meeting online visitors' continually evolving expectations.
Rare Space's Liz Iracki on How Behavioral Tracking Can Aid in Trigger-Based E-mail Campaigns
Behavioral targeting may be a controversial topic, but many marketers use it to add customer intelligence behind their companies' sales efforts. And in the rarefied atmosphere of commercial real estate, the C-level executives that Denver-based Rare Space aids with sales and leases do seem to appreciate a more informed approach.
Insert Media: State of the Industry 2010
With a new year underway, let's take a look at how the changing marketing landscape is shaping insert programs along with marketers' approach to these direct response and branding media.

Contact Target Marketing Staff  View All Staff
Peggy Hatch
Group President/Publishing Director
phatch@napco.com

Kevin Landers
Vice President/Group Publisher
klanders@napco.com

Hallie Mummert
Editor in Chief
hmummert@napco.com

Rob Yoegel
Vice President/eMedia
ryoegel@napco.com

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To advertise in this e-newsletter, please contact Rob Yoegel, Vice President/eMedia, at (215) 238-5344 or e-mail ryoegel@napco.com.
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