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Dec 14, 2011
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Target Marketing magazine presents:
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5 Tips for Marketing on Niche Social Media Sites
Not only is the copy in ServInt's display ad consistent with the copy on social media site DamnYouAutoCorrect.com, but so is its design. It probably helps that McLean, Va.-based enterprise Web hosting provider ServInt is DYAC's Web host, but other marketers are starting to comprehend social media, too.
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Best Online Marketing Practices For A 'Bionic' Business: Part II
My last post focused on real-life questions I've gotten from business owners, as well as my responses. Topics covered were free online press release distribution best practices, as well as some social marketing secrets for stronger visibility. Today's post will continue with some more great tips to excel at social marketing. Happy reading!
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A USPS Development that Is Truly Progressive: Carbon Calculations for Your Mail
While the nation's postal-related headlines are dominated by USPS plans to optimize (consolidate) its mail processing network and to slash costs during the next three years as it fights for financial sustainability, a less known development is a new USPS service on behalf of postal customers that is truly insightful—and free of charge—and about to launch early next year, subject to some final testing.
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4 Tips for Tracking DRTV-to-Web, and Why Doing So is Critical
It's no secret that many consumers who see a DRTV commercial go online to request more information or make a purchase. Yet, if you watch any number of DRTV spots and infomercials, the percentage of marketers who are tracking Web activity from DRTV is miniscule. As a result, marketers could be canceling profitable DRTV media placements because they appear to be unprofitable, simply because Web orders are not taken into account.
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FROM THE CURRENT ISSUE
Cover Story : Pats' Pact: Fans Are Family
In early 2010, a looming National Football League lockout coincided with the New England Patriots' lowest season ticket renewal rate in a decade. But Pats owner Kraft Sports Group (KSG) of Foxborough, Mass thought analytics might solve one of...
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Web : The Grocery Store Approach
Marketers are familiar with the cringe-worthy studies that show anywhere from 50 percent to 90 percent of Web forms being abandoned by users. But what is lacking from those percentages is context: What was being asked in...
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CRM : Tools of the Trade
Consumers now seek content and advice on their own, mirroring traditional long-cycle B-to-B decision experiences. B-to-C marketers could learn a lot about how to nurture those leads—as well as create valuable content and word-of-mouth—from their B-to-B counterparts....
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JOB CONNECTION
Best Western International
Phoenix, AZ, United States
AICPA
New York, NY, United StatesDurham, NC, United States
Mountain Association for Community Economic Development
Berea, KY, United States
UMBC (University of Maryland Baltimore County)
Baltimore, MD, United States
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