TM Tipline is the e-mail newsletter for serious direct marketers looking for practical tips and strategies for profitable direct marketing. It covers the gamut of top direct marketing issues, from database marketing and creative to e-commerce, lists, telemarketing, B-to-B, privacy and more.
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Current Headlines - Mar 10, 2010
While the Internet is the most important digital channel to adult consumers and e-mail is the way they prefer receiving messages, direct marketers may find more refined insight into their preferences quite useful.
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Facebook already provides its own advertising case studies. But one about fan pages, researched by Rice University's Jones Graduate School of Business, is getting a good deal of attention....
By definition, a tool is something designed to be used. What better way to demonstrate that utility than with video? That's the driving force behind the show-and-tell approach Milwaukee Electric Tool takes to its online marketing....
Roseanne Roseannadanna perhaps says it best: "It just goes to show you, it's always something." Like the legendary character on NBC's "Saturday Night Live," e-mail marketers are accustomed to change. Most of it proves challenging, but some of it can...
Author, direct marketing guru, and always entertaining Denny Hatch focuses on a major story in the news and shows how businesses can take advantage of–or avoid the pitfalls from–the lessons to be learned in terms of marketing, sales, PR and communications.
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Current Headlines - Mar 9, 2010
The In the News story at right is a stunning admission by the president of Toyota—a dozen words that describe his giant corporation being totally out of control:
Some people just got too big-headed and focused too excessively on profit.
Who are...
