TM Tipline is the e-mail newsletter for serious direct marketers looking for practical tips and strategies for profitable direct marketing. It covers the gamut of top direct marketing issues, from database marketing and creative to e-commerce, lists, telemarketing, B-to-B, privacy and more.
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Current Headlines - Jan 27, 2010
An increase in mobile opportunities, the death of the digital agency and targeted online display improvements are just three of 10 digital marketing trends Bruce Biegel discussed at a recent Direct Marketing Club of New York luncheon....
Sales force automation (SFA) products can boost a company’s sales team's efficiency and increase the number of sales. But all solutions are not created equal, and what may be the right SFA for one company may not be for another....
Here's a painful truth: B-to-B lead generation takes a lot of hard work even before you execute any marketing or sales program. Work smarter, not harder, and follow these six steps to make a real difference....
Author, direct marketing guru, and always entertaining Denny Hatch focuses on a major story in the news and shows how businesses can take advantage of–or avoid the pitfalls from–the lessons to be learned in terms of marketing, sales, PR and communications.
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Current Headlines - Jan 19, 2010
The presidential memo under IN THE NEWS came to my inbox, and I printed it out. It was the 751st e-mail I received from the Obama organization since the first effort I received back on March 5, 2008, titled, “What...
