Jay Leno once described his personal business model in six words: "Write joke. Tell joke. Get check." The two key words: "Get check." When Peggy and I ran the WHO'S MAILING WHAT! newsletter and archive service ... Our business model...
This week, Hotlists has identified AmeriLINK Lawyers (Occupation) Database, Discover Magazine Active Subscribers and Summit Racing Equipment as the lists marketers should test....
One of the best things about this time of year is that it's perfect for yard sales. But judging by what I've seen around suburbia over the last few weeks, a lot of folks are missing a good opportunity to...
Every company is struggling to nail down their core target group. If only they could define it, life—or at least business—would be a whole lot easier. They could then channel resources and focus energy in the right direction. But a...
With Facebook’s IPO this week, we thought it would be timely to look again at the share of traffic our customer’s get from various social channels to see if there have been any new trends since the last time we...
The popularity of daily deals—emails or mobile notifications that offer a discounted local service or product—shows no signs of abating. According to BIA/Kelsey, US spending on daily deals, instant deals and flash sales is expected to hit $2 billion in...
A new survey of more than 800 business executives indicates many are increasing mobile marketing budgets this year but face challenges, including a lack of resources to expand mobile efforts. The study by email services provider StrongMail showed 45 percent...
Over the past week, the Postal Service announced significant changes in its business focus and management structure that could have significant impact on its ability to both serve customer needs and improve its financial position. The changes that the Postal...
HubSpot's marketing software can increases leads by simplifying your marketing. We'll show you how you stack up against your competition just like we've done for over 4 million websites! Receive a free marketing assessment to find out if you're a...
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10 Tips for Improving Landing Pages
May 23, 2012




