E-Newsletter : Target Marketing

Inside the Recycling Tub: Catalogs & Direct Mail, Post-Consumer

The year was 1990. Earth Day turned 20 years old. The darling book that year was 50 Simple Things You Can Do to Save the Earth. Its author's top recommendation was "Stop Junk Mail." The book was a "cultural phenomena,"...

6 CAPTCHA Alternatives to Improve Conversion

CAPTCHA is more than a catchy name, it’s an acronym — Completely Automated Public Turing test to tell Computers and Humans Apart. But in practical terms, CAPTCHAs are often Consistently Annoying, and Prevent The Conversion from Happening A-Lot. One study...

The Biggest Social Media Moments of the Super Bowl

The Giant’s fourth-quarter victory help the Super Bowl become the biggest social TV event in history so far. Bluefin Labs says it counted 9.3 million social media comments, surpassing the previous all-time record high of 3 million held by the...

Whose Fans Are More Mobile Savvy? Giants or Patriots?

The Interactive Advertising Bureau put together this infographic taking a look at the mobile life of Giants vs. Patriots fans. It's a close contest for sure, and even though the New York Giants won the big game Sunday night, it's interesting...

C.R.M. (Customer Relationship Misery)

In late 1945, the father of a schoolmate returned after serving as a lieutenant on Admiral Bull Halsey’s staff during World War II in the Pacific to find that his wife had run off with an older rich guy. The

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Affiliate Marketing	B-to-B
Branding	CRM
Database Marketing	Direct Mail
DRTV	E-commerce
E-mail	Fulfillment
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Social Media	Software/Technology
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Current Headlines - Feb 6, 2012