When you're writing to generate response, it all starts with finding ways to engage your reader in your copy and content. Reader engagement hinges on using the right words to build rapport. This kind of copy rings true with the...
When it comes to lead generation, many marketers aren't sure which tactics they should use to provide their company with qualified leads. In fact, many marketers aren't even sure which marketing tactics should be used as lead generation tactics. There...
Yes, inbound marketing CAN be measured, and yes, it CAN be linked to sales. This explores how inbound marketing drives results for Top Performers and how it can work for you....
Marketers are showing continuing confidence in the state of the industry, according to latest results from Warc's monthly Global Marketing Index (GMI). The index of marketing budgets rose for the fifth consecutive month, and reached its highest value since the...
My clients ask for help quantifying the financial impacts of implementing a CRM technology solution. CRM initiatives must not only be technically sound, but must answer the question, "What will we get for our money?" In my new report—"Quantify The...
Marketing campaigns are all around us. And the most incredible part is we're not even aware of them most of the time. Yes, behind that comical YouTube video of a blender destroying electronics is a team of individuals thinking up...
Pinterest's update is significant. Called “Rich Pins,” these images contain a host of information right from the originating image site, such as product purchase information or ingredient listings for recipes. Pinterest has detailed several types of pins containing added information...
The Marketplace Fairness Act is a bill that aims to “level the playing field” between online retailers and brick and mortar stores. Most online retailers don’t have to collect state sales tax from buyers in states where they have no...
Stop guessing about whether or not you are targeting the right people, running the right campaigns or selling in the right channels, and start gaining a deeper understanding.
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12 Social Media Questions for a Real Direct Marketer
May 22, 2013



