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April 1, 2013 From Home Page
The slow, easy pace of the ballad about unrequited love, "Princesa Mia," contrasts with how quickly Nexos Latinos magazine readers adopted the augmented reality technology the magazine used for the first time in its Fall 2012 issue.
March 27, 2013 From Home Page
Harte-Hanks, Inc., a worldwide direct and targeted marketing company, announced today the immediate availability of high-speed digital print capabilities that make direct mail relevant, resonant and a fully integrated part of today's multi-channel marketing environment. Harte-Hanks's investment in digital print technology is a key part of the company's commitment to reach the right customer, with the right message, through the right channel, at the right time.
March 1, 2013 From Home Page
Every year we send an in-depth survey to our readers about how their media spending budgets and plans compare to the year before. The result is our annual Media Usage Forecast issue. But we don't have room in print to fit all of the data we collect. Here is your chance to read some of that behind-the-scenes information for yourself. Below are the complete results of the multiple choice section of the survey. We hope it's just as useful to you as the data and analysis in the magazine.
Wilen Media Announces Company Name Change to Wilen New York
January 3, 2013 From Home Page
Wilen Media, an operating affiliate of the Wilen Group, announced today that it has officially changed its name from Wilen Media to Wilen New York. The rebranding establishes the Wilen organization's identity and commitment to providing clients with new and unique multi-platform strategic solutions in an increasingly competitive landscape.
January 3, 2013 From Home Page
Wilen Media, an operating affiliate of the Wilen Group, announced today that it has officially changed its name from Wilen Media to Wilen New York. The rebranding establishes the Wilen organization's identity and commitment to providing clients with new and unique multi-platform strategic solutions in an increasingly competitive landscape.
January 1, 2013 From Home Page
"Every single test we do arrives at a definitive insight, and it opens up a dozen more questions that you want to test," says Shawn Burns, the worldwide director of digital marketing for German enterprise software company SAP. "It makes you hungry to learn more." In the process of that testing, SAP has come away with many "definitive insights," principles that pretty much always work to improve conversions. Here are five of those insights that have had the biggest impact on how SAP does digital marketing.
Editor's Picks: 2012's Top Direct Marketing Tips for Each 'Target Marketing' Editor
December 1, 2012 From Home Page
As we put together our "35 Top Tips of 2012," it became obvious early on that not all of our favorite tips were going to make it into the magazine. Here is each editor's favorite 2012 tip that didn't make the final cut, along with why those tips made an impression on them.
December 1, 2012 From Home Page
As we put together our "35 Top Tips of 2012," it became obvious early on that not all of our favorite tips were going to make it into the magazine. Here is each editor's favorite 2012 tip that didn't make the final cut, along with why those tips made an impression on them.
November 6, 2012 From Home Page
From The Silver Apple Committee and The Direct Marketing Club of New York: The Direct Marketing Club of New York is postponing the 2012 Silver Apple Awards Gala until January 24, 2013. Due to the effects of hurricane Sandy and the impending Nor'easter Wednesday and Thursday, it was decided not to hold the Silver Apple Awards this Thursday as originally scheduled. Many companies are still recovering and individuals are still experiencing difficulties at home.
Presidential Email Best Practices: Do You Know Better Than Obama and Romney?
November 1, 2012 From Home Page
Loren McDonald, vice president of industry relations at Silverpop, has been analyzing emails from the Barack Obama and Mitt Romney presidential campaigns. He finds that both employ marketing best practices, and both also sometimes step on their own marketing toes. Here is a quiz to see how well you know what political candidates—and commercial marketers—can do to excite supporters, or turn them off.
November 1, 2012 From Home Page
Loren McDonald, vice president of industry relations at Silverpop, has been analyzing emails from the Barack Obama and Mitt Romney presidential campaigns. He finds that both employ marketing best practices, and both also sometimes step on their own marketing toes. Here is a quiz to see how well you know what political candidates—and commercial marketers—can do to excite supporters, or turn them off.
Union Bank Migrates to Eco-Friendly Customer Bank Statements
October 26, 2012 From Home Page
Union Bank, N.A. announced on Oct. 22 that its customer statement paper will now be more environmentally friendly, as part of its ongoing commitment to responsible banking and the environment. The transition from standard paper to a lighter, more ecologically sound paper called Ecopaque, is one more business practice that is helping Union Bank achieve its environmental goals and reduce costs, while still providing a quality customer experience. The project is led by Union Bank's Sourcing and Statement Services Departments and is supported by the Environmental Stewardship Department, which is responsible for overseeing all environmental efforts, including priorities, strategies and goals for the bank.
October 26, 2012 From Home Page
Union Bank, N.A. announced on Oct. 22 that its customer statement paper will now be more environmentally friendly, as part of its ongoing commitment to responsible banking and the environment. The transition from standard paper to a lighter, more ecologically sound paper called Ecopaque, is one more business practice that is helping Union Bank achieve its environmental goals and reduce costs, while still providing a quality customer experience. The project is led by Union Bank's Sourcing and Statement Services Departments and is supported by the Environmental Stewardship Department, which is responsible for overseeing all environmental efforts, including priorities, strategies and goals for the bank.
October 9, 2012 From Home Page
MeritDirect, the premier direct marketing services company, announces the appointment of Rob Sanchez as Chief Executive Officer. Sanchez brings a dynamic blend of data & media expertise and an ability to grow the business to his new role. As one of the original partners of MeritDirect, he started the List Management & Interactive Services area, which later became Data & Media Services. He has served on the Management Committee since its inception and as a Managing Partner since 2009.
October 1, 2012 From Home Page
Marketers must rethink their approach to email marketing. First, simply sending more emails in the same period actually drives down overall engagement rates, forcing marketers to carefully consider the critical "what" and "to whom" when it comes to email marketing. Second, because ISPs started looking at engagement rates, marketers must consider how far back into their database to go to identify prospects for a campaign. Mailing more "inactive" customers drives down engagement rates, while simply cutting off "X-month" inactives significantly reduces the targetable audience.
September 1, 2012 From Home Page
We worked closely with ALC to compile and research the 2012 list of Top 50 Mailers, and that included the opportunity to speak with Susan Rappaport, owner, president and CEO of ALC. Here's what she had to say about the trends and events that shaped direct mail over the past 12 months: "Well, we've got an economic situation that's unprecedented ... They're not technically calling it a recession anymore, but we don't have an economic recovery right now. We've also got an election cycle. The presidential election only happens every four years, and that's got a lot of activity in the marketplace from mailers and in the spending levels.
July 1, 2012 From Home Page
What are the most important things marketers need to know about big data? We asked Tom Young, executive vice president of client services at the marketing solutions firm KBM Group in Houston, to help put it in perspective.
June 13, 2012 From Home Page
QuadDirect, a division of Quad/Graphics, Inc. (NYSE:QUAD), is setting new records in direct mail production and distribution savings at its Effingham, Ill., facility following a multimillion- dollar investment in new commingling mailing and inline manufacturing equipment and systems. A year-long expansion project—including two additional high-speed letter sorters for commingling operations—has helped make the 579,000-square-foot facility a direct mail powerhouse in Quad's expanding direct mail platform.QuadDirect, a division of Quad/Graphics, Inc. (NYSE:QUAD), is setting new records in direct mail production and distribution savings at its Effingham, Ill., facility following a multimillion- dollar investment in new commingling mailing and inline manufacturing equipment and systems. A year-long expansion project—including two additional high-speed letter sorters for commingling operations—has helped make the 579,000-square-foot facility a direct mail powerhouse in Quad's expanding direct mail platform.
June 8, 2012 From Home Page
Easypurl, an industry-leading provider of integrated marketing software that includes PURLs, personalized QR Codes and dynamic landing pages is excited to launch the latest version of its 1:1 marketing platform—Easypurl 7.
