Target Marketing

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July 2011 Issue

July 2011 Target Marketing cover
Data Driven : Print Dollars
What are the key profit-and-loss statement (P&L) components of a print marketing campaign? What can you affect in the short-term to turn around a P&L starting to fall short of forecast? The direct marketing printed campaign P&L statement differs from...
Editor’s Notes : Fractured Channels
For a long time, email was the Web channel marketers could count on to get a message to their target customers. Everyone used it as the primary means of personal Internet communication, even when it was flooded with spam....
Cover Story : How Mobile Is Your Marketing?
Mobile is one of the fastest-changing channels in marketing today. CTIA-The Wireless Association reports that 96 percent of U.S. adults own a cell phone; 37 percent of those are smartphones, according to The Nielsen Company's latest numbers, up from 28...
Direct Mail : Return to Sender
The quality of the address is one of the most important components to ensure your mail is delivered. When the recipient's address is accurate and complete, the U.S. Postal Service can deliver the mail quickly and easily. But, if the...
E-commerce Link : Handheld Messages
Marketers need to consider mobile activity and how it may affect their email programs. Best practices in email design are changing to ensure a good experience for all recipients, regardless of how they access their messages....
Nuts & Bolts - Mobile : 4 Ways to Gain Mobile Opt-In From Consumers
Cell phones are perhaps the most personal devices on which consumers allow marketers to contact them. While achieving opt-in is the first hurdle, maintaining the relationship is just as much of a challenge....
Nuts & Bolts - Eye on Privacy : Will Facebook’s Privacy Missteps Tarnish Your Brand?
With all the media and legislative attention on Facebook's privacy practices, it makes sense to consider the impact that may have on your brand if you participate on the network....
Nuts & Bolts - Case Study : C3 Cuts the Edge of Direct Mail
At first, the mailings from the CollaborativeCARE Conference (C3) weren't going to include a registration form for the Nov. 15 to Nov. 20 event in Long Beach, Calif. The Weston, Mass.-based regional conference organizer was going to require physicians to...
Message & Media : Let the Good Times Roll
Have you noticed how much people love celebrations? I think it's because a celebration is happiness made tangible. For direct marketers, celebrations are opportunities to engage with our customers....
Famous Last Words : The Name Riddle
In the back of everyone's mind is the idea of someday kicking the corporate yoke and starting a business of one's own. So what do you name the thing?...
Email’s Redheaded Stepchild
How can you make your transactional program work like gangbusters without breaking the bank? Here are 12 proven tips to help you....