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February 2010 Issue

Target Marketing February 2010 cover
Nuts & Bolts : Affiliate Spotlight
A monthly online feature for Target Marketing readers (also running bimonthly in Target Marketing magazine’s Nuts & Bolts department), Affiliate Spotlight introduces you to a variety of players on the affiliate marketing scene. Check back monthly for the lowdown from...
Brand Matters : Do You Moodle?
If you're looking for a great read that is a change of pace from the typical business book, let me recommend "Play: How It Shapes the Brain, Opens the Imagination, and Invigorates the Soul" by Dr. Stuart Brown. I guarantee...
B-to-B Insights : Getting a Leg Up
I'm somewhat of an anomaly in the freelance copywriting business. I say this because I am one of a small group of copywriters who write a significant amount of direct mail for two distinct and different markets: consumer mail-order marketers...
Cover Story : Social Works
A pounding beat communicates urgency. Avatars explain After Inc.'s problems. Those watching the trailer for IBM's business process management game learn they alone can provide the solutions that will save this mythical company....
E-commerce Link : Leads by Design
Think about the e-mail messages you receive in a day. Whether from colleagues, family or friends, this amount of e-mail adds up quickly. In fact, studies show that, on average, business users receive 133 work-related e-mails daily. In one year's...
Editor’s Notes : Enough Mail-Bashing!
The other day, I reached into my fridge to grab a single-serving container of Stonyfield Farm peach yogurt and came face-to-lid with the following message: "Junk mail trashes our planet." Accompanying this copy was an image of a mailbox bending...
E-Mail : Think About Your Rep
As dutiful marketers, we pay close attention to our delivery results and identify e-mail marketing campaigns with lower than expected opens and clicks as harbingers of potential delivery issues. But as ISPs tweak their spam filtering techniques, marketers must consider...
Famous Last Words : Pricing Questions
An e-mail from reader Nathaniel Rink a while back asked two questions about how to set prices and describe them. Here are my thoughts....
Nuts & Bolts - Case Study : Suddenlink Calls for Change
What happened to Jerry Dow one day in a Suddenlink Communications call center is possibly the dream occurrence for every boss. A customer service representative, so grateful about how a software improvement he'd helped implement simplified the direct marketing process,...
Nuts & Bolts - Database : Putting More Than Money Behind Promises
Rather than putting their money where their mouths are, a recent report tells businesses that claim to be customer-centric to show it by lending more credence to customer insight. The Consumer's Voice—Can Your Company Hear It?, a report put out...