Target Marketing

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December 2010 Issue

Target Marketing December 2010 cover
Nuts & Bolts - Case Study : Hairdresser’s Digital Efforts Cut It
Every week Sorbie sends an e-newsletter to her 5,000-member, opt-in database of people who have subscribed through her site, opted in at events or received a forward from one of her current customers. It’s resulted in a 200 percent increase...
Nuts & Bolts - Web : How Overstock.com Learned Marketing from Hippocrates
Personas, or “personality types” as Hippocrates thought of them, are important in converting consumers to customers, Eisenberg says. While website usability is important in Internet marketing, psychology and persuasion are important, too....
Brand Matters : Do You Need to Recharge?
Listening to and observing all of this stress in brand leaders worries me. I am concerned first and foremost for these leaders' personal long term health costs in operating this way....
B-to-B Insights : The More You Tell, the More You Sell
Earlier this year, my colleague David Meerman Scott wrote a second edition of his bestselling book "The New Rules of Marketing & PR." In an email, I asked Scott for the top three new rules of marketing and PR....
E-commerce Link : Social Selling
If you're like most marketers, you've generated a few sales loosely attributed to social media, but you want more....
Editor’s Notes : It’s Not ALL Direct Marketing
There are at least two very separate approaches to marketing: direct marketing and branding. They go hand-in-hand, but they are still different disciplines with different tools, techniques and measures of success....
Nuts & Bolts - Tech Talk : Direct Mail, Marketing Automation and Database Analytics
Mt. Laurel, N.J.-based GrayHair Software recently announced the release of Select Solutions, a platform that combines cloud-based technologies, SaaS and managed services into a single solution....
Famous Last Words : Where Are the Copywriters?
How do you create a USP? Make a list of all the features of your product or service and then translate them into benefits—the specific thing that each feature will do for you....
Web : Small Screen Star
By virtue of this convenience, the mobile Web offers marketers opportunities to engage and connect with customers right at the point of sale....
Cover Story : Seeing Single
UK-based InterContinental Hotel Group's data consolidation project has allowed the hotel chain to make major changes to its CRM infrastructure, automate digital communications and transition into a real-time marketing organization....