Target Marketing

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August 2012 Issue

Target Marketing August 2012 cover
Lists : Shatter the Crystal Ball
What if you could tell what a consumer was thinking? What if you knew how consumers' attitudes differed? In both quality and quantity, the psychographic data now available are the best ever and—incorporated into your marketing program—can help you answer...
Editor's Notes : The Great 2012 Free Marketing Conference In Your Office
A couple months ago, I told you about Integrated Marketing Conference 2012, to be held anywhere you have access to a computer on Aug. 16. Well, Aug. 16 is practically here, and it is shaping up to be a great...
Nuts & Bolts - Search : 4 SMB Local SEO Tips
For businesses reliant on local traffic (Web, mobile and foot) few marketing efforts could be more important than optimizing local search....
Famous Last Words : 'Stop Touching Me!'
Back when I was running the Target Marketing Group, I would get approximately two calls a month from readers who wanted the magic formula for the ideal number of times a customer should be contacted....
Production : The New Call to Action
Customers … why don't they just do what we want? That would make direct marketing so much easier, wouldn't it? Unfortunately, it's not that easy. In today's marketing climate—with so many choices, technological devices and brand messages bombarding the senses—it's...
E-commerce Link : Let's Talk About You
An "About Us" section is one of the few constants of organizations' websites. Businesses have evolved their sites to present a unique and increasingly dynamic "handshake" to customers with look and feel, content and interactions. Yet, About Us sections, regardless...
B-to-B Insights : Face-to-Face
Pinterest. Foursquare. Google+. Facebook. Twitter. LinkedIn. We're so entranced by the possibilities of social networking we risk forgetting the other kind of networking that can work so well—live, in-the-flesh human contact. Social networking can reach a wider audience by far....
Brand Matters : Filing a Report
Report cards. Just hearing those two words can generate angst even if you are no longer in school. They can raise the hairs on the back of your neck even if you were once a hard-driving honor student with such...
Cover Story : Prospecting for Smiles
Talking with Priscilla Ma, it sounds as if she wishes for a utopia where no child would be born with cleft lip or palate. And that would mean the world wouldn't need Smile Train. But the executive director of the...
Nuts & Bolts - Case Study : Mobile Sign-ups Are Fertile Crop for THP
With mobile visits to its website more than doubling during the past year, The Hunger Project saw an opportunity. Why not sign up potential donors while they're using the channel? That's when the New York-based nonprofit that's "committed to the...