Mary Ellen Slayter, managing director of Reputation Capital Media Services in Baton Rouge, La., says email newsletters can be very effective target marketing tools, but banks should be careful to not limit them to content solely about their own products...
Though banks took the blame for it, the 2007/2008 "financial crisis" was not easy on any financial firms, including the First Horizon National Corp. in Memphis, Tenn., parent company of First Tennessee Bank. After selling off its national mortgage business...
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You might think it's a simple process to start accepting credit cards for your e-store. All you need to do is sign up for a merchant account with your local bank and the money starts pouring in. In no time...
It's true postage is usually the single-most expensive part of any direct mail campaign. But if you're not careful, printing costs can consume a large portion of your budget, as well. Here are eight tips you can implement tomorrow to...
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Until the last decade or so, user experience (UX) design and search engine optimization (SEO) were r...
The first thing that comes to mind when considering data's role within social marketing is Web analytics. Social marketing, as a new marketing term that has evolved during the past decade, can be defined as "communication opportunities between consumers and...
When you're writing to generate response, it all starts with finding ways to engage your reader in your copy and content. Reader engagement hinges on using the right words to build rapport. This kind of copy rings true with the...
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"To be successful in this business, you have to see who's mailing what … Look for those mailings that keep coming again and again, which means they are successful, and then steal smart." Dorothy Kerr said that at a Direct...
Comedian Steve Hofstetter thinks of even social networks as middlemen. The most direct way he can market to his fans, he says, is through email marketing. Hofstetter believes his email list is his main conversion tool because it gets fans...
A company needs a single point person in charge of its keywords, says Daniel Olduck. That was the key takeaway the vice president of strategy for paid media at New York-based search engine marketing software and services provider Acronym Media...
The content that Instagram users are generating and consuming allows innovative brands and e-commerce sites to harness the power of photo sharing to increase customer relations and enhance the feedback loop. Here’s one tip to use as a starting point...
Check out the marketing titles publishing in May, June and July from Routledge and Portfolio....
Did you hear the story of the rich yuppie whose Porsche was sideswiped and totaled on a narrow bridge? His elbow had been protruding out the window, and the crash tore his left arm off and it flew into the...
