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April / May 2015

Target Marketing April May 2015 cover

What Tech Enables Mobile Marketing?

When we think of mobile marketing, what comes to mind is apps and SMS text messaging. But the biggest opportunity in mobile lies in smartphone’s increasing role as the preferred channel for access to digital marketing of all types....

5 Strategies for Picking the Marketing Automation Right Tools

Selecting solutions and integrating them with your existing technologies is only half the battle. Life with marketing technology gets even more interesting once you start putting it to use. Marketers are still having trouble deploying these systems to their maximum...

The Role of Marketing Technology: A CEO Explains

Dawn Zier, CEO of the weight-loss firm Nutrisystem, Inc., and 2014 Target Marketing Marketer of the Year, shares her views on the role of marketing technology in her company’s future....

Navigating the Marketing 'Stack'

Marketing technology has evolved in multiple ways, originating in spreadsheets, databases, contact management tools, graphic design software and word processing. The Internet accelerated the process, turning an evolution into a revolution. And the result was a jumble of tools and...

Marketing Technology Liberates and Enables

Marketing technology has exploded in the past three years. According to Chief Marketing Technologist, as many as 1,876 tech companies are battling it out for your dollars in 2015, nearly doubled in number from last year. The largest single category...

Current Features

Get With the Program

Even though the Association of National Advertisers (ANA) declared "programmatic" the word of 2014, marketers self-admittedly lack deep knowledge and understanding of it. The ANA put it best when it stated that, when it comes to programmatic, "everyone is talking...

Email Is a Product, Not an Advertisement

Customers don't choose to receive your print advertisements, your search and display ads, or even some of your direct mail. Email is different....

Current Departments

Editor's Notes : Direct Mail: Marketing's First Killer App

Target marketing has always been about technology. Direct mail itself was a technological advance. So was the customer list and, in its own way, the offer. Each of these things became a piece of the marketing toolkit. The hammers, wrenches,...

Case Study : Automated Enthusiasm

Triggered email accounts for just 2 percent of Wine Enthusiast's mail volume, but 25 percent of its email revenue. That 2 percent is also outperforming the company's previous retargeting email efforts by 31 times....

Riddle Me This : What's the Best Way to Stay Ahead of Google's Algorithm Changes?

In 2015, technology is more at the center of daily life than ever. This is just as true—if not more so—for the cutting-edge marketer. To find out what is most important, we asked experts in a number of marketing disciplines...

Riddle Me This : What Tech Do You Need to Make Content Marketing Manageable?

Somewhere between getting caught up in the hype cycle and being left in the dust, there's an amount of technology that's just right to get your marketing to where it needs to be. To find out what, we asked experts...

Riddle Me This : How Much Lead Generation/Nurturing Tech Do You Actually Need?

Procuring the best, relevant technology continues to be an important task for marketers keen on staying ahead of their competition. To find out what some of the biggest marketing technology pain points are, we asked experts in a number of...

Riddle Me This : Are Subscriber- or Date-based Actions Best in Triggered Email Campaigns?

Marketing technology, and more specifically, the exact tech you need to get your marketing campaigns where they need to be, should be at the forefront of all marketers' minds in 2015. We asked Jason Rodriguez, community manager at Litmus the...

The Evolution of Storytelling

With content marketing becoming more and more important to the integrated marketing strategy of 2015, how can you make yours the absolute best? You've got the killer content, the mastery of platforms and the eager audience, but something is missing....