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March 2015

Target Marketing March 2015 cover

Cover Story : Media Usage Survey 2015

Direct marketing media budgets increased markedly last year, and they show no signs of backsliding in 2015, according to Target Marketing's "2015 Media Usage Survey." Respondents appear to be embracing opportunities in search and display advertising to introduce their brands...

Cover Story : Invincible Marketing

A young woman wears a wide smile and a bike helmet as a display ad captures her gleeful moment of pedaling down a New York City street. "YOU'RE NOT INVINCIBLE," yells white type on a purple background below her image....

Current Features

Ready for Your Close-Up?

During the first 20 years of the Web, content presentation was focused on text and graphics. Today, however, video is the fastest-growing content segment of the Internet. Online video has become an immovable part of the direct marketing industry....

Taking Wearables Seriously

The impact of mobile, connected and wearable devices—combined with digital and social media—has transformed how people engage with brands and make purchase decisions today. As a result, companies have to adapt how they approach many aspects of their businesses. Brands...

Current Columns

E-commerce Link : 6 Steps for Selecting an Enterprise Content Management Platform

There are thousands of content management systems (CMS) and content management platforms floating around the Web (CMSMATRIX.org indexes over 1,200 content management applications). With so many choices, it can be difficult to decide what will work best for your organization....

Data Driven : New Customers ... Now What?

The role of data within customer acquisition involves capturing and maintaining a record of the person or business that made a purchase. The basic information includes 1) who made the purchase, 2) when that purchase occurred, 3) what media channel...

Message & Media : Making Headlines. Literally.

Headlines are the one copy element almost every ad, email, brochure, blog post, whitepaper, landing page, self-mailer, postcard and Web page have in common. An irresistible headline is the lure that hooks your reader....

Current Departments

Editor's Notes : You've Got Nothing Without Trust: The Brian Williams Story

February was a bad month for media trust. “NBC Nightly News” anchor Brian Williams, perhaps America’s most trusted anchor, was caught in a decade-long fallacy about his helicopter coming under fire in Iraq....

Nuts & Bolts - Case Study : More Leads Move in, Fill Up Extra Space

Unlike the mother of a school friend who invoiced a 5-year-old British boy in January for not showing up to her child’s birthday party in December, Salt Lake City-based Extra Space Storage doesn’t hold grudges when Americans who’ve made reservations...

Nuts & Bolts - Eye on Privacy : New Year, Old Data

I usually start the year with a look ahead at what marketers might expect from legislators and regulators, but not this year. Because like legislators and regulators, all I can see is a proliferation of data, and not just marketing...

Nuts & Bolts : Around the World: Email

Congratulations, email marketers! Even though A/B testing and personalization aren’t the most glamorous tactic, your efforts are the backbone of any marketing strategy, and it would seem that international marketers are taking note. According to a recently released survey from...

Famous Last Words : Forcing Journalists to Be Flacks

Condé Nast is America's premier upmarket magazine publisher. Included in its distinguished stable are many legendary publications. Condé journalists are among the most skilled in the world....