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August 2014

Target Marketing July/August 2014 cover

Cover Story : Inbound Marketing

The sheer spectrum of possibilities for inbound marketing and lead generation can be daunting, but you can easily take advantage of the method if you know how to prioritize the tools available.
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Current Features

Can Augmented Reality Add Value to Print?

Neither print nor digital alone are enough to truly lift your ROI for most applications. You often need both, working together strategically, to create the lift you're looking for. Print is tangible, easily saved for future use, can be passed...

Does Digital-Only Work?

It seems print, because it's been around for a very long time and often costs more, has fallen out of favor for the new and exciting digital options. However, print is still very relevant in the digital world. The biggest...

Online Marketing : Loyalty Games?

Gamification is generating plenty of buzz right now. But with so much hype in the headlines, it's no surprise many marketers remain uncertain about exactly what gamification is and how they can use it to help improve their marketing campaigns....

Current Columns

Mobile First : How to Build a Portal to Better Customer Relationships With Mobile Apps

You’ve seen the statistics: Mobile devices are quickly becoming the gateway to everything media. This new mobile reality has permeated our lives and our culture. I saw a study recently that encapsulates this particular change in culture. Common Sense Media...

B-to-B Insights : 8 Ways to Write Effective B-to-B Headlines

I recently came across an article in a marketing trade publication (not this one) praising some top B-to-B ad agencies for supposedly creating great print ads. I was blown away—but not in a good way....

E-commerce Link : Give It Some Juice

It's a challenge to make emails stand out in an increasingly crowded inbox. How do you separate your company from the crowd? Here are five tactics to improve your odds of success:...

Current Departments

Editor's Notes : Improve Your Marketing Mind

What’s the secret to better marketing and ROI? There’s no single answer to that, but I bet everyone reading this would like to find a way to convert a bit better. I bet we’d all like to know a better...

Nuts & Bolts - Case Study : Webinar ROI Doubles for CA Tech

Two years ago, CA Technologies was marketing to prospects with three webcasts a month that taught at...

Nuts & Bolts - Content Marketing : A Bridge Over B-to-C Channels

eBay uses content “exclusively” for selling, says Jeffrey Wilks of eBay Enterprise. USA TODAY uses it to engage readers across channels, retaining them after they travel from social networks to the news site, says Jill Engle. For Havas Worldwide, content...

Nuts & Bolts - Eye on Privacy : 10 Million Reasons to Care About CASL

I know what you’re saying to yourself. “I’m not a Canadian business.” “My email marketing is targeted to the U.S.” “I don’t send marketing emails, but use newsletters to get around legislation like this.” “I’m a B-to-B marketer.” “I’m a...

Famous Last Words : The Selling of TSA Precheck

When the 9/11 terrorists struck, airport security changed dramatically. Travelers were urged to get to the airport four hours in advance of their flights. A month later, I had to be in Chicago for the DMA convention. I wasn't scared...