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February 2015

Target Marketing January/February 2015 cover

Cover Story : Invincible Marketing

A young woman wears a wide smile and a bike helmet as a display ad captures her gleeful moment of pedaling down a New York City street. "YOU'RE NOT INVINCIBLE," yells white type on a purple background below her image....

Current Features

5 Tips for Mobile-friendly Responsive Email Design

Transitioning to responsive email design is more than just a simple redesign. It's a different way of approaching email content. Just as responsive design has forced Web content managers to carefully consider the context and user experience for the content...

Mobile Ready 2015

Mobile-optimized content will reign supreme in 2015. This requires brands to ensure that their content strategy takes into consideration varying screen sizes. With a smaller screen comes a bigger responsibility. Businesses need to reinvent the way they interact with their...

Email Design 101

One of the biggest challenges email marketers face is finding a way to cut through the noise of everyday distractions and deliver a welcome and relevant message that connects with and activates the audience. While there's no magic formula for...

Current Columns

How Gmail Changed the Delivery Game

Here's a look at how Gmail and changes this ISP has introduced during the past year and a half affect marketers....

E-commerce Link : The More You Know

What is one of the biggest challenges for email marketers? Deliverability. Do your emails get delivered to the primary inbox, show up in a bulk or spam folder, or does an ISP silently delete them?...

Mobile First : Creating Vivid Content Experiences

It's no longer acceptable to just transmit static, one-way messages. And that applies to all marketing communications, not just mobile. It's up to us, as marketers, to create content experiences across all media that appeal to the emotional, as well...

B-to-B Insights : Sometimes Old-School Is Better

The search engine Google is a boon to freelance copywriters, giving us fast access to much more information than we could ever dig up at those old-fashioned data depositories we used to call "libraries." As a result, it's easier to...

Current Departments

Editor's Notes : The Year Marketing Takes Power?

The world of marketing changed 20 years ago, in 1995. That's the year Amazon and Ebay both launched to the public—the first year online shopping really became a thing—and commerce was never the same....

Nuts & Bolts - Case Study : Dell Uses Data to Improve Social ROI

No one has to convince Dell's C-suite that social media marketing matters. Michael Dell himself—chairman and CEO of Dell and the man behind @MichaelDell—started using SMM in 2006. That meant that a couple years ago, when the social media analytics...

Nuts & Bolts - Customer Experience : Eye on the Buy(er)

Ah, baseball. The American pastime. Every kid who learned to hit growing up has heard "Keep your eye on the ball!" Looking into 2015, marketers are learning a new game: Customer Experience (CX). And the maxim your CX little league...

The Passing of a Giant

Irvin Borowsky, founder of North American Publishing Company and Target Marketing, was small in size and towering in stature. A magnificent schemer and dreamer, Irv was a serial entrepreneur and philanthropist who changed lives and changed the world....