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December 2014

Target Marketing November December 2014 cover

Cover Story : The Big Qs of 2015

Every year has its own challenges, trends and "Big Qs." But as we head into 2015, the kinds of topics we're hearing discussed by our readers and other marketers are changing. From the big conventions like ad:tech, DMA and Dreamforce,...

Current Features

Multichannel : Full-Circle Marketing

Almost magical advances in technology have enabled a world of convenience and entertainment. For marketers, this has increased customer touchpoints and buying complexity exponentially. Prospects are increasingly less likely to convert in a linear manner—see a commercial, pick up the...

BFFs IRL*: 10 Easy Ways to Build Brand Loyalty Through Social Media

Businesses can spend a lot of time and money on market research trying to figure out what customers think of them. But today, this information is readily available through a simple search. All good businesses work hard to maintain a...

Current Columns

Data Driven : 4 Key Elements Needed to Understand How Data Metrics Create Value

For many marketers reading this column, data is fun! We love the challenge of figuring out how to find and use data to solve problems and drive all kinds of marketing initiatives. However, we also operate in a business environment...

5 Tips to Keep Good UX Freelancers

Once you find the right freelancers for the project, make sure you make them feel like a key part of the team, and keep them happy. It's better to put in the effort to have a good relationship with a...

E-commerce Link : Seeking Experience

Having hired many user experience (UX) freelancers, and now taking on the role of a freelancer myself, I know how difficult it can be to find the right match between project, team and UX specialist. Here are a handful of...

Message & Media : Riddle Me This ...

Most of you reading this probably aren't copywriters. Instead you're the people who provide input to writers; the professionals tasked with creating marketing messages that generate clicks, calls or trips to a store or an event. So, while you're most...

Current Departments

Editor's Notes : Help Your Customers Help You

I made it to the Dreamforce convention in San Francisco for the first time this year. It’s a massive show—100,000-plus attendees, a staggering number for what is essentially a big Salesforce user conference....

Nuts & Bolts - Case Study : Portland Blazes Ticket Sale Trail

The Portland Trail Blazers needed to change their Web marketing game. During 2012-2013—the same season the NBA team had a 33-49 record—the franchise had no paid digital marketing presence....

Nuts & Bolts- Email : Inbox Mischief Managed

"Eleven percent missing in action, 6 percent destroyed …" While these grim statistics might sound like a report from the frontlines of war, they actually denote the harsh realities facing today’s email marketers. Return Path’s "Inbox Placement Benchmark Report for...

Famous Last Words : How to Hire a Designer

Maybe once in your career, you will be tasked with finding an artist to create the official portrait of your CEO. Or maybe your mother-in-law. Or you may be called on to hire or recommend a designer or webmaster....