Pro or con, marketers are keeping a close eye on Washington today if they have any economic stake in the Internet at all. The FCC is expected to roll back “Net Neutrality” regulation in a move that many believe will favor cable companies, their equipment suppliers, and big brands with deep pockets.
Just 5 percent of Americans in relationships met via dating apps. But far more have been on or are on the apps, providing their information and hoping for a love connection. So similarly, brands have to meet those high expectations to create meaningful relationships with consumers and move past the dating stage.
Healthcare marketers may have a challenge. Zika — the same virus that can cause tragic birth defects — may help shrink brain tumors in adults. Now healthcare brands interested in this possible treatment may have to overcome fears that had Americans resisting travel to affected regions during the height of its fame.
This month, Target Marketing readers will see the “2017 Media Usage Survey,” which shows what marketers are doing and in what channels. So here, Target Marketing is adding to that research by providing readers with a more detailed look at the channel through a study from sister publication, Printing Impressions.
There is a unified Republican government for the first time in 88 years. What the Trump era means for the printing industry remains to be seen, but what is clear is that Trump’s policy proposals suggest that there are both opportunities and challenges ahead.
With the sobering revelation that fake news circulated on Google and Facebook may have influenced the United States' democratic elections, the public has reawakened to the value of authentic journalism in our society. During his campaign, President-Elect Donald Trump continuously threatened journalism institutions, like The New York Times.