Marketers get it now. Consumers don’t care about their products until the brands demonstrate they care about them. So brand values — combating sexism and poverty, for example — were the topics of the campaigns, rather than laundry detergent and dryers.
McDonald’s is the latest fast-food chain needing to do some crafty chicken-related marketing. In addition to assuring "Rick and Morty" show fans that on Monday, its U.S. restaurants will have “20 million packets of Szechuan Sauce,” the chain created a three-part podcast series to explain the sauce shortage in October that caused riots.
Why did the chicken cross the road? @KFC_UKI really did riff on that “knock knock” level joke to begin its apology and explanation about running out of chicken in much of the UK. KFC closed more than half of its 900 UK restaurants due to delivery problems, BBC News reported yesterday.
Apple reached an agreement with music recognition platform Shazam to acquire the company. The deal, first reported (and then confirmed) by TechCrunch, is in the $400 million ballpark, which is a significant discount from the $1 billion valuation that the company had during its most recent round of funding in 2015.
A massive ransomware attack has spread across at least 74 countries, hitting the IT systems of banks, telephone companies and hospitals and holding affected computers hostage for $300 in Bitcoin.
Even before U.K. citizens voted to exit the E.U. (A.K.A., “Brexit”) marketers were scared ad budgets would dry up as world markets dove as much as 12 percent on Friday — with U.S. exchanges down 3 to 4 percent. That same day, Zacks Equity Research predicted on Yahoo Finance that the main marketers impacted in the U.S. will be in auto, finance, tech and energy sectors.