I’m fine with companies collecting my data; however, how about providing me something in return?
In a proactive marketing move, American Airlines announced on Wednesday there’s a technical glitch that may mean travel headaches for passengers with flights booked between Dec. 17 and the new year.
What should Donald Trump Jr. and Eric Trump do with Trump Brand? The brand has traditionally been positioned as upscale: hotel rooms that start at $400; golf club memberships for up to $200,000; $50 cologne; $40 wines; $175 ties. But with the president’s low approval ratings, things have not gone well in some of the Trump businesses — paving the way for some geo-demographic segmentation opportunities.
Retail and travel verticals got some marketing technology (MarTech) love last week when investors funded startups. To see when that and other MarTech will be available to marketers, read on.
It's hard to believe that just a decade ago, the only way to process and analyze large data sets involved manipulating and querying relational database management systems (RDBMS). Database professionals served as gatekeepers of this information, and data was structured in columns and rows—with subsequent data input having to conform to this schema to be stored. And though the data explosion was still years away, managing structured data was already pushing the limits of available hardware, forcing enterprises to make expensive capital expenditures on supporting technology.