A wave of negative airline brand mentions, including one accusing Spirit Airlines of forcing a passenger to flush her “emotional support hamster,” are causing brands to take another look at their companion animal policies.
In a proactive marketing move, American Airlines announced on Wednesday there’s a technical glitch that may mean travel headaches for passengers with flights booked between Dec. 17 and the new year.
As many brands announce donations to Hurricane Harvey victims, three airlines are proactively offering low fares out of Hurricane Irma’s path in Florida.
In one of the most counterintuitive “boycotts” I’ve ever seen — since last year’s #merrychristmasstarbucks protest of its red cups — supporters of President-elect Donald J. Trump are protesting Starbucks by buying coffee. Yes. They’re so angry, they’re adding to the company’s bottom line.
Every year, billions of dollars are poured into the development of apps, online portals, content development and other digital endeavors. But at the end of the day, more often than not, the real moment of truth resides in the domain of the phone call. The phone call may be where the satisfaction and loyalty of a customer is won or lost.
I am a brand builder. I am a lifelong learner. I also am a Bruce Springsteen aficionado. Recently, after participating in one of his rock concerts at the Pepsi Center in Denver (no die-hard fan merely attends a Springsteen concert … we stand, sing, clap and dance all night, all 20,000-plus of us!), those three dots unexpectedly connected for me as I reflected on his nonstop, more than 3-hour exhilarating performance. Yes, the man is a rocker and a poet and a performer, but he's also an example of a long-lasting, very well-orchestrated brand that does things right. A brand we can all learn from, no matter your musical preference.