It’s easy to rely on the latest breakthroughs in marketing technology to drive sales, meet quotas and secure our jobs. But in the end, we’re all human. And that human touch goes farther than the latest integration to your marketing stack. A great example of how the human touch builds brands and always will is Shake Shack.
Since this wave of VR devices hit the market, pundits have been counting down the days until VR technology reaches widespread adoption among consumers.
Even before U.K. citizens voted to exit the E.U. (A.K.A., “Brexit”) marketers were scared ad budgets would dry up as world markets dove as much as 12 percent on Friday — with U.S. exchanges down 3 to 4 percent. That same day, Zacks Equity Research predicted on Yahoo Finance that the main marketers impacted in the U.S. will be in auto, finance, tech and energy sectors.
The Chicago Tribune headline “London Mayor Bans Tube Ads That Promote Unhealthy Body Image” raises more questions than the article published on Tuesday answers. What’s unhealthy? Will, for instance, ads warning about the dangers of anorexia be banned, as well? What does “banned” mean? Will it stop with subway ads? What recourse do marketers have?
“Personalization” is the next big thing after “Big Data.” ... And that is really too bad for the users of data, technology and analytics. Why? Because many users end up thinking that they are doing a good job at it, while in reality, they are only touching the surface.
Last week, investors seemed to fall in love with mobile marketing technology (MarTech). Money changed hands to fund real-time mobile analytics; call center MarTech that drives, tracks and automates inbound calls; and software that, in part, tracks leads for on-the-go sales representatives. Read on about the MarTech marketers may soon be able to buy.