Berlin

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Heather Fletcher is senior content editor with Target Marketing.

What’s the best way to reach consumers regarding their healthcare? Digital health apps. @pharmaphorum tweeted so today during Frontiers Health Conference 2017 Berlin.

Smartphone banking app N26 may have a sizeable portion of U.S. bank customers using its services by next year, the Berlin-based FinTech startup’s CEO told Reuters.

Blue hair. Chucks. Jellies. “One-size-fits-most” shirts. Everywhere I go lately, I can’t escape the ’90s. As Hootsuite and BuzzFeed listicles show, nostalgia sells. And marketers know it’s not just Gen Xers buying it.

You may have read the story that broke over the weekend about two mobile bloggers from India who accepted a trip to Berlin from Samsung. If you missed it, in a nutshell, the story serves as a cautionary tale for tech bloggers who do not believe in the adage "there's no such thing as a free lunch" and companies seeking creative ways to boost positive online buzz. Here's a breakdown of what happened based on online reports and official comments from Samsung. As an aside, I'm still waiting for Samsung to return my request for an interview.

Return Path today launched the world's largest ISP anti-phishing program, which includes AOL, Libero, Microsoft, Synacor, UOL and Yahoo!. Return Path's ISP Anti-Phishing Program enables ISPs around the world to adopt the new DMARC email authentication standard more quickly, protect their customers against phishing attacks, protect their own brand against spear phishing and improve overall trust in email as a communication channel.

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