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USA 800 Provides Variable Cost Structure for Cataloger Reducing Costs While Exceeding All Key Metric Expectations
February 5, 2010
From White Papers and Sponsored Content
For over 50 years, a well known gift cataloger held a strong stance against outsourcing. However, due to increasing cost pressures, they decided to let USA 800 handle 100% of their business since they had previous success in handling the catalogers overflow. As a result of the conversion, USA 800 was able to utilize their eCRM system to improve call processes and flow and reduce average handle time by 12%, saving the cataloger a substantial amount of money, while maintaining an excellent customer experience.
Nuts & Bolts - Case Study : Suddenlink Calls for Change
February 2010
From Target Marketing
What happened to Jerry Dow one day in a Suddenlink Communications call center is possibly the dream occurrence for every boss. A customer service representative, so grateful about how a software improvement he'd helped implement simplified the direct marketing process, hugged him.
4 Steps to Help Telemarketers Comply With New FTC Rules
September 16, 2009
From Tipline
The Federal Trade Commission issued the first part of the Telemarketing Sales Rule Amendment in August 2008, requiring that an opt-out mechanism be included at the beginning of all recorded messages. Now, beginning Sept. 1, 2009, all voice marketers must obtain written permission to send prerecorded sales and solicitation voice messages to consumers. Additionally, telemarketers must provide dedicated toll-free, opt-out phone numbers for all messages left on voice mails where automatic opt-out functions are not applicable.
Cleveland Cavaliers' Jeff Ryznar on Prospecting With Prerecorded Calls
August 12, 2009
From Tipline
Shaquille O'Neal's call to Cleveland Cavaliers fans on July 2 held double meaning for the NBA franchise. That day, phones rang for 32,595 Cavs fans who then learned from The Big Witness himself that they could come watch the new center in his quest to "Win a Ring for the King."
5 Things Marketers Must Know About Prerecorded Phone Messages
June 24, 2009
From Tipline
One of the amendments made last August to the Federal Trade Commission's Telemarketing Sales Rule goes into effect on Sept. 1, leaving marketers that use the telephone to communicate with consumers who have not opted out of such contact roughly two months to obtain the necessary written consent to send prerecorded sales calls to this group.
B-to-B Teleservices: Six Steps to Success
May 13, 2009
From Tipline
B-to-B companies are seeking new ways to address their demand- and lead-generation strategies. Especially at a time of economic disruption, teleservices programs can boost the productivity and effectiveness of a company's sales force, ultimately enabling it to close more deals.
3 Best Practices for Click-to-Chat Implementation
April 29, 2009
From Tipline
Click-to-chat technology has proven to be an effective tool for marketers to engage customers and generate sales. In fact, according to an Internet Retailer report, 10 percent to 15 percent of e-commerce browsers end up purchasing products if they engage in online chatting, while only 2 percent convert to buyers without chatting.
4 Tips for 'Chatting' Up Shy Customers
March 18, 2009
From Tipline
Valentine's Day served as the perfect laboratory for OneUp Innovations of Atlanta to improve conversions among otherwise shy prospects. The direct marketer, a manufacturer of adult bedroom accessories through the brand Liberator, had puzzled over how to get red-faced consumers who dreaded asking embarrassing questions aloud to convert. Enter live chat.
Case Study: Coldwell Banker Hunt Kennedy Pinpoints Ad Effectiveness
November 12, 2008
From Tipline
"Half the money I spend on advertising is wasted; the trouble is I don't know which half." These words, most frequently attributed to American entrepreneur John Wanamaker after the turn of the 20th century, are no less vexing to marketers 100 years later.