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February 4, 2010 From Direct Marketing Association
The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel direct marketers, today named Robert (Bob) Allen, Interim President & CEO. Mr. Allen, an award winning direct marketing executive, is the former President & CEO of The Vermont Country Store, a multichannel retailer of hard-to-find products. He will assume the title of Interim President & CEO effective Friday, February 5, and be based in DMA's New York office.
January 26, 2010 From Direct Marketing Association
The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel direct marketers, today announced the formation of an executive search committee charged with finding a new president & CEO to lead the DMA. The committee will be spearheaded by Kelly B. Browning, EVP & COO of the American Institute for Cancer Research.
January 19, 2010 From Home Page
The Direct Marketing Association today announced the immediate resignation of President & CEO John A. Greco, Jr. The news comes almost three months to the day after the association headed off a proxy fight led by board member Gerry Pike during DMA09.
January 4, 2010 From Industry Centers
Target Marketing took some time to chat with Alan Zamchick, vice preisdent of list management for Media Horizons Management about how he entered the list business, who his mentors were, what challenges he has faced in the industry and more.
December 4, 2009 From Home Page
The Direct Marketing Association's Insert Media Council has selected Alan Kraft as its 2009 Individual Achievement Award winner. Kraft is president of Media Horizons Management,...
MeritDirect Launches OmniChannelBASE
October 19, 2009 From Best of DMA
B-to-B and B-to-C direct marketing list management company MeritDirect, headquartered in White Plains, NY, announced the launch of its latest multichannel and e-mail database at the annual DMA conference in San Diego.
October 19, 2009 From Best of DMA
B-to-B and B-to-C direct marketing list management company MeritDirect, headquartered in White Plains, NY, announced the launch of its latest multichannel and e-mail database at the annual DMA conference in San Diego.
Melissa Data Announces Multiplatform MatchUp Object
August 11, 2009 From White Papers and Sponsored Content
Melissa Data, a provider of data quality and data enrichment solutions, today announced MatchUp Object, an API toolkit for finding and preventing duplicate records that is now multiplatform. With this news, Linux, Solaris, AIX and HPUX users can benefit from the advanced deduping power of MatchUp Object to find more duplicate records and gain a single accurate view of each customer.
August 11, 2009 From White Papers and Sponsored Content
Melissa Data, a provider of data quality and data enrichment solutions, today announced MatchUp Object, an API toolkit for finding and preventing duplicate records that is now multiplatform. With this news, Linux, Solaris, AIX and HPUX users can benefit from the advanced deduping power of MatchUp Object to find more duplicate records and gain a single accurate view of each customer.
How to Avoid Soliciting the Deceased
April 8, 2009 From Tipline
The emotional havoc that can happen when a surviving spouse, parent or family member receives a phone call, e-mail or mail solicitation addressed to someone who has died is understandable—and completely avoidable. Still, it amazes me how too often database managers and marketers fail to be stewards for their brands when it comes to this delicate matter. The damage to brands can be significant, particularly if marketers repeatedly solicit a deceased individual whose family or estate has made an active effort not to have its late loved one be contacted for solicitation purposes.
April 8, 2009 From Tipline
The emotional havoc that can happen when a surviving spouse, parent or family member receives a phone call, e-mail or mail solicitation addressed to someone who has died is understandable—and completely avoidable. Still, it amazes me how too often database managers and marketers fail to be stewards for their brands when it comes to this delicate matter. The damage to brands can be significant, particularly if marketers repeatedly solicit a deceased individual whose family or estate has made an active effort not to have its late loved one be contacted for solicitation purposes.
Nuts & Bolts - Eye on Privacy : Find Safe Harbor in Privacy Policies
March 2009 From Target Marketing
Warning: Some of what you may read these days is neither for the faint of heart nor for those who fear change. While I urge you to continue reading this column, I also urge you to continue to find new and creative ways to weather the economic storm within which we find ourselves.
March 2009 From Target Marketing
Warning: Some of what you may read these days is neither for the faint of heart nor for those who fear change. While I urge you to continue reading this column, I also urge you to continue to find new and creative ways to weather the economic storm within which we find ourselves.
4 Questions to Ask About the Self-Mailer
December 17, 2008 From Tipline
Amid tighter budgets and higher postal rates, more direct mailers are pondering whether or not to test the self-mailer format. "I think direct mail budgets (and client requests) have been trending toward smaller, more cost-efficient formats for some time, well over a year," states Steve Penn, CEO and executive creative director of Penn Garritano Direct Response Marketing in Minneapolis.
December 17, 2008 From Tipline
Amid tighter budgets and higher postal rates, more direct mailers are pondering whether or not to test the self-mailer format. "I think direct mail budgets (and client requests) have been trending toward smaller, more cost-efficient formats for some time, well over a year," states Steve Penn, CEO and executive creative director of Penn Garritano Direct Response Marketing in Minneapolis.
