Strategies and Solutions for Profitable Direct Marketing
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6 Web Site Ways to Support Your Direct Mail
April 22, 2009 From Tipline
Wow, times have changed. In the two-plus years in my job as editor of Inside Direct Mail, the multichannel universe has exploded. Few direct mail pieces—no matter how brilliant and previously successful—and the companies behind them can afford to be without a comprehensive and, ideally, coordinated multichannel marketing plan—and the Web site as a major part of it all.
April 22, 2009 From Tipline
Wow, times have changed. In the two-plus years in my job as editor of Inside Direct Mail, the multichannel universe has exploded. Few direct mail pieces—no matter how brilliant and previously successful—and the companies behind them can afford to be without a comprehensive and, ideally, coordinated multichannel marketing plan—and the Web site as a major part of it all.
3 Differences Between E-mail and Direct Mail
February 25, 2009 From Tipline
While there are many similarities between e-mail and direct mail copy—such as e-mail subject lines and envelope teasers, subheads and lead paragraphs working in both channels, and offer expiration dates that can be effective in both as well—understanding the key differences will help you run a truly effective multichannel campaign.
February 25, 2009 From Tipline
While there are many similarities between e-mail and direct mail copy—such as e-mail subject lines and envelope teasers, subheads and lead paragraphs working in both channels, and offer expiration dates that can be effective in both as well—understanding the key differences will help you run a truly effective multichannel campaign.
6 Steps to Improve E-mail & Direct Mail Content
August 20, 2008 From Tipline
Because of today's challenging economic climate, consumers are time-crunched and cash-strapped. They not only have less time to read their direct mail and e-mails, they also are less willing to part with their money. These are significant hurdles for marketers who rely on direct mail and e-mail channels for building revenue.
August 20, 2008 From Tipline
Because of today's challenging economic climate, consumers are time-crunched and cash-strapped. They not only have less time to read their direct mail and e-mails, they also are less willing to part with their money. These are significant hurdles for marketers who rely on direct mail and e-mail channels for building revenue.
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