Strategies and Solutions for Profitable Direct Marketing
Search results for U.S. Postal Service
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March 2, 2010 From The Washington Post
The U.S. Postal Service issued a worst-case scenario cry for help on Tuesday, anticipating $238 billion in losses in the next 10 years if lawmakers, postal regulators and unions don't give the mail agency more flexibility in setting delivery schedules, price increases and labor costs.
Save $ and Gain Efficiency with Full-Service Intelligent Mail
February 23, 2010 From Target Marketing Group Webinars
Intelligent Mail has become a popular option for mailers. Just between mid-December and January 4, the numbers of mailers getting approved for the full-service Intelligent...
February 23, 2010 From Target Marketing Group Webinars
Intelligent Mail has become a popular option for mailers. Just between mid-December and January 4, the numbers of mailers getting approved for the full-service Intelligent...
February 22, 2010 From Denny Hatch's Business Common Sense
When I read the review of “The Checklist Manifesto” by Dr. Atul Gawande, I ordered it on my Kindle. Three minutes later I was totally hooked—engrossed in graphic descriptions of hospital emergency rooms where patients’ lives depended on split-second decisions by health care professionals operating as a team and guided by mental checklists. If they ignored a step or failed to communicate, the patient would assume room temperature—forever. The author’s argument is simple: Checklists in this complex, high-tech world are indispensable. It occurred to me that some years ago I created a checklist for direct marketers, and that it was currently residing on my Web site, www.dennyhatch.com. Given my newfound interest in checklists, I decided to revisit it. The thing was OK as far as it went, but woefully inadequate. So I reworked it. I believe the revised and expanded checklist that follows will be useful to the 20- and 30-something newbies entering this business who are handed decision-making authority beyond their experience. It's also invaluable to us addled seniors, who tend to forget things.
February 19, 2010 From DM News
Under its revised plan to cut mail delivery to five days a week, the U.S. Postal Service would eliminate delivery to street addresses and some processing on Saturday, but it would not close post offices. The plan requires Congressional action to be enacted.
February 1, 2010 From Multichannel Merchant
What's the status of the much-hyped five-day mail delivery proposal raised a year ago by Postmaster General John E. Potter? The Postal Regulatory Commission is waiting for the U.S. Postal Service to request an advisory opinion, says PRC chairman Ruth Goldway.
4 Building Blocks to Direct Mail Done Right
November 18, 2009 From Tipline
The linchpin to direct mail success is having a solid strategy in place. You can’t just come up with a design and send it out blindly. You have to think about what you’re sending, who your audience is, why you’re communicating with it and what your objectives are. Sometimes, marketers skip steps along the way. Here, Melissa Anunson, senior marketing specialist at the Wisconsin Business School’s Marketing Services Department, shares her keys to a successful direct mail campaign.
November 18, 2009 From Tipline
The linchpin to direct mail success is having a solid strategy in place. You can’t just come up with a design and send it out blindly. You have to think about what you’re sending, who your audience is, why you’re communicating with it and what your objectives are. Sometimes, marketers skip steps along the way. Here, Melissa Anunson, senior marketing specialist at the Wisconsin Business School’s Marketing Services Department, shares her keys to a successful direct mail campaign.
Melissa Data Announces AddressPlus
October 21, 2009 From Best of DMA
People move to new addresses everyday, but if marketers don't have the correct change of address information, direct mail becomes undeliverable, environmentally wasteful and costly for both the marketer and USPS.
October 21, 2009 From Best of DMA
People move to new addresses everyday, but if marketers don't have the correct change of address information, direct mail becomes undeliverable, environmentally wasteful and costly for both the marketer and USPS.
4 Things to Know About Move Update Compliance
September 16, 2009 From Tipline
The goal of the U.S. Postal Service's Move Update program is to reduce the amount of undeliverable-as-addressed mail entering the postal system. Last year, according to The Prescott Report, 10 billion pieces of mail were undeliverable, at a cost of $1.6 billion to the USPS. Beyond the incentive of qualifying for work-sharing discounts, the agency is getting ready to add more motivation for marketers to mail to clean lists: a penalty on mailings that do not meet Move Update standards.
September 16, 2009 From Tipline
The goal of the U.S. Postal Service's Move Update program is to reduce the amount of undeliverable-as-addressed mail entering the postal system. Last year, according to The Prescott Report, 10 billion pieces of mail were undeliverable, at a cost of $1.6 billion to the USPS. Beyond the incentive of qualifying for work-sharing discounts, the agency is getting ready to add more motivation for marketers to mail to clean lists: a penalty on mailings that do not meet Move Update standards.
3 Real-World Examples of Intelligent Mail
September 9, 2009 From Tipline
New postal regulations and prices are headed your way. Are you set and ultra-efficient with your mailing practices? If not, it's a sound idea to understand how to prepare for these new USPS rules regarding Intelligent Mail (both "Basic" and "Full-Service") and POSTNET barcodes.
September 9, 2009 From Tipline
New postal regulations and prices are headed your way. Are you set and ultra-efficient with your mailing practices? If not, it's a sound idea to understand how to prepare for these new USPS rules regarding Intelligent Mail (both "Basic" and "Full-Service") and POSTNET barcodes.
6 Ways to Comply With New USPS Tabbing Rules
September 2, 2009 From Tipline
If you haven't been spending your evenings poring over the latest rules and regulations from the United States Postal Service, you may have overlooked the latest missive on tabbing letter-sized booklets.
September 2, 2009 From Tipline
If you haven't been spending your evenings poring over the latest rules and regulations from the United States Postal Service, you may have overlooked the latest missive on tabbing letter-sized booklets.
