Strategies and Solutions for Profitable Direct Marketing
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3 Reasons Marketers Should Continue to Allow Guests on Their Sites
August 5, 2009 From Tipline
For Nationwide Candy, getting helpful information from anonymous site visitors is like finding the prize in a box of Cracker Jack. In fact, sometimes the guests' product reviews are specifically about the molasses-coated popcorn and peanut treat.
August 5, 2009 From Tipline
For Nationwide Candy, getting helpful information from anonymous site visitors is like finding the prize in a box of Cracker Jack. In fact, sometimes the guests' product reviews are specifically about the molasses-coated popcorn and peanut treat.
October 2007 From Target Marketing
Go Retail to Web E-commerce application platform and services provider MarketLive has introduced FastTrack, an e-commerce solution designed to help retailers launch a fully optimized B-to-C e-commerce site in three months or less. FastTrack includes more than 200 e-commerce features bundled with MarketLive’s MarketLive 5 e-commerce platform, as well as intelligent imaging with dynamic image generation and zoom, free Google analytics, and search engine optimization. The solution also includes a rich display catalog that gives e-tailers a range of options for their online storefront. Real-time site management tools allow nontechnical staff to edit page displays, products, image, promotions, editorial content and merchandising information. Web:
Brooks Brothers Tailors E-mail Marketing to Fit
April 2005 From Target Marketing
Problem: Brooks Brothers needed to better target its women's wear e-mail marketing campaigns. Solution: Segment customers based on behavior. Result: E-mail conversion and click-through rates go up exponentially. Although primarily known for its men's clothing, retailer Brooks Brothers wanted to increase sales of its growing women's wear collection through an e-mail campaign. Its initial strategy was to use the self-identified information its e-mail customers provided via opt-in processes to divide customers into male, female and unknown segments. The female segment received a women's clothing-dominant e-mail with a smaller men's callout. The unknown and male segments both received the male-dominant version. However, this initial
April 2005 From Target Marketing
Problem: Brooks Brothers needed to better target its women's wear e-mail marketing campaigns. Solution: Segment customers based on behavior. Result: E-mail conversion and click-through rates go up exponentially. Although primarily known for its men's clothing, retailer Brooks Brothers wanted to increase sales of its growing women's wear collection through an e-mail campaign. Its initial strategy was to use the self-identified information its e-mail customers provided via opt-in processes to divide customers into male, female and unknown segments. The female segment received a women's clothing-dominant e-mail with a smaller men's callout. The unknown and male segments both received the male-dominant version. However, this initial
Not Just a Shot in the Dark
March 2002 From Target Marketing
By Dave Hendricks Like many marketers today, you have probably heard that Web site banner ads are a dead marketing format. The next big thing is e-mail marketing. "It's all about customer relationship management, or CRM," you're told: If you don't establish an online relationship with your customers—and fast—your competition will eat your lunch. So now you're amassing the biggest e-mail list you can manage. Your goal? You want to try to get visitors to sign up. What for? More information and offers. Next? Monetize them, perhaps by acquiring individuals' permission to send the infamous "third-party offers from like-minded partners." Profiting
March 2002 From Target Marketing
By Dave Hendricks Like many marketers today, you have probably heard that Web site banner ads are a dead marketing format. The next big thing is e-mail marketing. "It's all about customer relationship management, or CRM," you're told: If you don't establish an online relationship with your customers—and fast—your competition will eat your lunch. So now you're amassing the biggest e-mail list you can manage. Your goal? You want to try to get visitors to sign up. What for? More information and offers. Next? Monetize them, perhaps by acquiring individuals' permission to send the infamous "third-party offers from like-minded partners." Profiting
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