Strategies and Solutions for Profitable Direct Marketing
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Maximize The Mobile Opportunity – 5 Ways To Deliver Quality Mobile Web Experiences
March 10, 2010 From Target Marketing Group Webinars
As mobile becomes more integral to your business are your users having the best experience they possibly can with your mobile websites, applications or SMS...
March 10, 2010 From Target Marketing Group Webinars
As mobile becomes more integral to your business are your users having the best experience they possibly can with your mobile websites, applications or SMS...
7 Online Customer Experience Lessons from 2009... And How to Improve In 2010
February 25, 2010 From Target Marketing Group Webinars
Your customers expect great web experiences. Failure to meet or exceed those expectations will negatively impact your business. Join Larry Freed, president and CEO of...
February 25, 2010 From Target Marketing Group Webinars
Your customers expect great web experiences. Failure to meet or exceed those expectations will negatively impact your business. Join Larry Freed, president and CEO of...
Save $ and Gain Efficiency with Full-Service Intelligent Mail
February 23, 2010 From Target Marketing Group Webinars
Intelligent Mail has become a popular option for mailers. Just between mid-December and January 4, the numbers of mailers getting approved for the full-service Intelligent...
February 23, 2010 From Target Marketing Group Webinars
Intelligent Mail has become a popular option for mailers. Just between mid-December and January 4, the numbers of mailers getting approved for the full-service Intelligent...
Ways to Get More Bang for Your Paper Buck
February 16, 2010 From Target Marketing Group Webinars
Every cataloger is trying to capitalize on the recovering economy, but is constrained by a budget. Learn how to prioritize your company's needs and tailor...
February 16, 2010 From Target Marketing Group Webinars
Every cataloger is trying to capitalize on the recovering economy, but is constrained by a budget. Learn how to prioritize your company's needs and tailor...
December 16, 2009 From Home Page
Do numbers make you nervous? If so, you're not alone. The Secrets of Direct Marketing Arithmetic is Target Marketing's #1 selling How-to...
Zimmerman Agency's Caroline Zimmerman on the Evolution of the Voucher
November 11, 2009 From Tipline
She began life after college as a school teacher before getting a job in the circulation department of a small magazine in New York City. That was when Caroline Zimmermann began to learn about direct marketing, including how much she liked it, to the point that she next got a job at a boutique direct marketing agency, where she became fascinated by both the art and the science of direct marketing—including whether or not her promotions worked.
November 11, 2009 From Tipline
She began life after college as a school teacher before getting a job in the circulation department of a small magazine in New York City. That was when Caroline Zimmermann began to learn about direct marketing, including how much she liked it, to the point that she next got a job at a boutique direct marketing agency, where she became fascinated by both the art and the science of direct marketing—including whether or not her promotions worked.
3 Ways to Segment Mobile Customers
November 11, 2009 From Tipline
With 90 percent of Americans using cell phones, many marketers may not be surprised that studies are emerging showing that mobile customers convert at significantly higher rates than online consumers—even when viewing the same offer. The device that's often with them all day is a perfect one-on-one marketing opportunity. Now all marketers have to do is figure out exactly who's holding the phone.
November 11, 2009 From Tipline
With 90 percent of Americans using cell phones, many marketers may not be surprised that studies are emerging showing that mobile customers convert at significantly higher rates than online consumers—even when viewing the same offer. The device that's often with them all day is a perfect one-on-one marketing opportunity. Now all marketers have to do is figure out exactly who's holding the phone.
Psychological Tactics That Increase Mail Response
November 4, 2009 From Tipline
The two go-to components of a direct mail campaign—the list and the offer—may not (and often cannot) change much, as lists are better targeted and cleaner than ever before and many companies, especially in this economy, are giving potential customers "best offers" already.
November 4, 2009 From Tipline
The two go-to components of a direct mail campaign—the list and the offer—may not (and often cannot) change much, as lists are better targeted and cleaner than ever before and many companies, especially in this economy, are giving potential customers "best offers" already.
Case Study: ASI Shows Enter Virtual World
October 28, 2009 From Tipline
Granted, Kent Tibbils had shown leadership by helping introduce a virtual trade show to ASI Corp.’s repertoire. But the marketing vice president thought the Barack Obama likeness, which his colleagues included as the avatar in his trade show chat window, was a bit much.
October 28, 2009 From Tipline
Granted, Kent Tibbils had shown leadership by helping introduce a virtual trade show to ASI Corp.’s repertoire. But the marketing vice president thought the Barack Obama likeness, which his colleagues included as the avatar in his trade show chat window, was a bit much.
HipCricket's Eric Harber on How to Build a Successful Mobile Marketing Strategy
October 20, 2009 From Best of DMA
Heather Fletcher, senior editor of Target Marketing magazine, talks with Eric Harber, president and chief operating officer of Kirkland, Wash.-based HipCricket, during DMA09 in San Diego. Harber elaborates on mobile marketing strategies direct marketers should understand.
October 20, 2009 From Best of DMA
Heather Fletcher, senior editor of Target Marketing magazine, talks with Eric Harber, president and chief operating officer of Kirkland, Wash.-based HipCricket, during DMA09 in San Diego. Harber elaborates on mobile marketing strategies direct marketers should understand.
