Strategies and Solutions for Profitable Direct Marketing
Search results for GOT Corp.
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4 Ideas for E-mail Segmentation
November 12, 2008 From Tipline
If you're planning spray-and-pray e-mail campaigns to boost sales during this holiday season, consider a more strategic approach that could provide better ROI and keep your opt-out rate from skyrocketing.
November 12, 2008 From Tipline
If you're planning spray-and-pray e-mail campaigns to boost sales during this holiday season, consider a more strategic approach that could provide better ROI and keep your opt-out rate from skyrocketing.
60 Minutes to Accelerate Holiday Sales “ Top tips for leveraging Q408 e-mail campaigns
September 30, 2008 From Target Marketing Group Webinars
In 2007, U.S. consumers alone spent a staggering $475 billion during the holidays. Given the market slowdown, this fall/winter will see tougher competition from retailers...
September 30, 2008 From Target Marketing Group Webinars
In 2007, U.S. consumers alone spent a staggering $475 billion during the holidays. Given the market slowdown, this fall/winter will see tougher competition from retailers...
Recoup Lost Profits with Effective E-Newsletters
May 21, 2008 From Target Marketing Group Webinars
• Presented by: Publishing Executive• Sponsored by: Campaigner• Duration: One hourSpeakers: Eric Shanfelt, Executive VP of Online Media, Aspire Media/Interweave Press; Huw Griffiths, Marketing Director,...
May 21, 2008 From Target Marketing Group Webinars
• Presented by: Publishing Executive• Sponsored by: Campaigner• Duration: One hourSpeakers: Eric Shanfelt, Executive VP of Online Media, Aspire Media/Interweave Press; Huw Griffiths, Marketing Director,...
Design that Clicks: Crafting E-mails that Encourage Greater Response
March 11, 2008 From Target Marketing Group Webinars
There’s no debating that e-mail marketing works, when properly executed. But what constitutes an effective e-mail campaign? Marketers are inundated with strategic tips on deliverability...
March 11, 2008 From Target Marketing Group Webinars
There’s no debating that e-mail marketing works, when properly executed. But what constitutes an effective e-mail campaign? Marketers are inundated with strategic tips on deliverability...
E-mail: Step-Ladder Segmentation Tips
February 2008 From Tipline
When Frank Fundaro, e-commerce affiliate manager of New York-based premium health food products retailer Vitalicious Foods, wanted to upsell to existing customers and increase online sales, he turned to Campaigner, an e-mail services provider in Montreal, for advice. Its answer? A spending step ladder. Vitalicious wanted to increase its customers’ average order spend, which had been hovering around $42. By segmenting Vitalicious Foods’ list based on previous purchase behavior and then e-mailing special offers (such as discounts and free shipping) to each purchase segment, the company increased its average order value by 20 percent. According to Fundaro, “By understanding the purchasing patterns of your
February 2008 From Tipline
When Frank Fundaro, e-commerce affiliate manager of New York-based premium health food products retailer Vitalicious Foods, wanted to upsell to existing customers and increase online sales, he turned to Campaigner, an e-mail services provider in Montreal, for advice. Its answer? A spending step ladder. Vitalicious wanted to increase its customers’ average order spend, which had been hovering around $42. By segmenting Vitalicious Foods’ list based on previous purchase behavior and then e-mailing special offers (such as discounts and free shipping) to each purchase segment, the company increased its average order value by 20 percent. According to Fundaro, “By understanding the purchasing patterns of your
E-mail Communications for the Web 2.0 World
August 22, 2007 From Target Marketing Group Webinars
Join Publishing Executive, Book Business and CampaignerPro as they explore:- How relevant e-mail marketing fits into the publishing industry and the Web 2.0 world- How...
August 22, 2007 From Target Marketing Group Webinars
Join Publishing Executive, Book Business and CampaignerPro as they explore:- How relevant e-mail marketing fits into the publishing industry and the Web 2.0 world- How...
Breaking Down Your E-mail Customers
April 2007 From Tipline
The best way to analyze your e-mail is by breaking your subscriber file into two segments: type and source. Type consists of repeat customers (including new subscribers), offline customers (such as inactives) and leads; source includes site sign-ups, contest registrants, co-registration programs, appended names and so on. Segmenting such a comprehensive list may take time, but it will pay big benefits and you’ll identify the most productive groups, says Reggie Brady, president of Reggie Brady Marketing Solutions, an e-mail and direct mail marketing consultancy. Along with Luc Vezina, director of strategy and product management at GOT Corp., and Brent Laderoute, director of advertising at
April 2007 From Tipline
The best way to analyze your e-mail is by breaking your subscriber file into two segments: type and source. Type consists of repeat customers (including new subscribers), offline customers (such as inactives) and leads; source includes site sign-ups, contest registrants, co-registration programs, appended names and so on. Segmenting such a comprehensive list may take time, but it will pay big benefits and you’ll identify the most productive groups, says Reggie Brady, president of Reggie Brady Marketing Solutions, an e-mail and direct mail marketing consultancy. Along with Luc Vezina, director of strategy and product management at GOT Corp., and Brent Laderoute, director of advertising at
E-Mail Marketing 2.0: Segmentation Strategies that Revolutionize ROI
February 22, 2007 From Target Marketing Group Webinars
E-mail Marketing 1.0 was all about sending an e-mail blast to an opt-in list. But that tactic doesn’t produce consistently strong results any more. People...
February 22, 2007 From Target Marketing Group Webinars
E-mail Marketing 1.0 was all about sending an e-mail blast to an opt-in list. But that tactic doesn’t produce consistently strong results any more. People...
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