Strategies and Solutions for Profitable Direct Marketing
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Survey: It's Time to Realize That Baby Boomers Are Social Media Influencers
February 10, 2010 From Tipline
Baby boomers are more concerned about health care costs than the state of the economy, and they're logging on to Facebook to chat about it, reveals a study funded by San Francisco-based Continuum Crew, a communications firm concentrating on mature consumers.
February 10, 2010 From Tipline
Baby boomers are more concerned about health care costs than the state of the economy, and they're logging on to Facebook to chat about it, reveals a study funded by San Francisco-based Continuum Crew, a communications firm concentrating on mature consumers.
Database : Take the Right Trails
January 2010 From Target Marketing
Marketers using traditional customer reactivation strategies are struggling to deliver the results they once did. Drastic cutbacks in consumer spending and channel fragmentation have dampened reactivation efforts, forcing marketers to develop new approaches to maximize outreach to lapsed customers. Today's innovators are leveraging customer data, analytical tools and new customer touchpoints to fuel their remarketing efforts with dramatic results.
January 2010 From Target Marketing
Marketers using traditional customer reactivation strategies are struggling to deliver the results they once did. Drastic cutbacks in consumer spending and channel fragmentation have dampened reactivation efforts, forcing marketers to develop new approaches to maximize outreach to lapsed customers. Today's innovators are leveraging customer data, analytical tools and new customer touchpoints to fuel their remarketing efforts with dramatic results.
StrongMail and Equifax Launch Social Media-Powered Email Solution for New Customer Acquisition
October 19, 2009 From White Papers and Sponsored Content
StrongMail Systems and Equifax have announced Equifax Social Influencer, a social media-powered customer acquisition solution, the first initiative of a newly formed strategic partnership between the two companies.
October 19, 2009 From White Papers and Sponsored Content
StrongMail Systems and Equifax have announced Equifax Social Influencer, a social media-powered customer acquisition solution, the first initiative of a newly formed strategic partnership between the two companies.
7 Steps to Social Media Success
September 30, 2009 From Tipline
Viral marketing is tantalizing. The promise of vast coverage with minimal cost is alluring. The problem is bad news travels faster than good. Creating campaigns designed to become the next trending topic on Twitter is risky behavior. When attempts to manipulate the marketplace are discovered, the negative response irreparably damages the brand.
September 30, 2009 From Tipline
Viral marketing is tantalizing. The promise of vast coverage with minimal cost is alluring. The problem is bad news travels faster than good. Creating campaigns designed to become the next trending topic on Twitter is risky behavior. When attempts to manipulate the marketplace are discovered, the negative response irreparably damages the brand.
2 Ways to Improve Customer Contact via Social Media
June 24, 2009 From Tipline
Plenty of marketers are trying to understand how to make use of social media. It can be an extremely powerful way to engage your current customers and capture new ones, tapping into a plethora of good customer-level data that is supplied by social media applications. The trick is to use this data strategically within your current marketing programs to make the most of what your customers and prospects are saying about you. Two ideas to consider:
June 24, 2009 From Tipline
Plenty of marketers are trying to understand how to make use of social media. It can be an extremely powerful way to engage your current customers and capture new ones, tapping into a plethora of good customer-level data that is supplied by social media applications. The trick is to use this data strategically within your current marketing programs to make the most of what your customers and prospects are saying about you. Two ideas to consider:
The Rise of Social Marketing 'Freeconomics'
June 3, 2009 From Tipline
"In America, you have the watches but no time. In Nairobi, we have the time but no watches." That's a familiar quote I heard recently from "Evans," an international student from Kenya who is currently enrolled at the Tuck School of Business at Dartmouth University. He got me thinking about the economics of marketing in the U.S. and how the proliferation of social networks has influenced media consumption and business user engagement. Although it is rarely thought of in this context, the rise of social marketing is rooted in basic economic principles. When the price is "zero," the laws of supply and demand often are ignored, but they still are relevant.
June 3, 2009 From Tipline
"In America, you have the watches but no time. In Nairobi, we have the time but no watches." That's a familiar quote I heard recently from "Evans," an international student from Kenya who is currently enrolled at the Tuck School of Business at Dartmouth University. He got me thinking about the economics of marketing in the U.S. and how the proliferation of social networks has influenced media consumption and business user engagement. Although it is rarely thought of in this context, the rise of social marketing is rooted in basic economic principles. When the price is "zero," the laws of supply and demand often are ignored, but they still are relevant.
5 Ways to Increase Reach and Interaction Using Social Media
March 18, 2009 From Tipline
Blockbuster days are ahead for direct marketers who find a niche in social media marketing; perhaps especially for those at the namesake movie rental outfit that is capitalizing on helping Facebook poker players who go bust.
March 18, 2009 From Tipline
Blockbuster days are ahead for direct marketers who find a niche in social media marketing; perhaps especially for those at the namesake movie rental outfit that is capitalizing on helping Facebook poker players who go bust.
5 Ways to Promote Viral Fundraising
October 1, 2008 From Tipline
It's contagious. It's bringing in new donors and extra funds. But it's unpredictable and hard to control. It's viral fundraising - when a story, e-mail, video, call to action or event catches fire online and is passed from person to person, creating a wave of response and giving. "It could be an e-mail. It could be a social network. It could be a video on YouTube. So when you use the term 'it went viral,' it merely means that people told their friends about it via word-of-mouth," explains Madeline Stanionis, CEO of Watershed, a San Francisco-based online fundraising and advocacy company.
October 1, 2008 From Tipline
It's contagious. It's bringing in new donors and extra funds. But it's unpredictable and hard to control. It's viral fundraising - when a story, e-mail, video, call to action or event catches fire online and is passed from person to person, creating a wave of response and giving. "It could be an e-mail. It could be a social network. It could be a video on YouTube. So when you use the term 'it went viral,' it merely means that people told their friends about it via word-of-mouth," explains Madeline Stanionis, CEO of Watershed, a San Francisco-based online fundraising and advocacy company.
August 2008 From Target Marketing
Challenge: Increase new donor acquisition; Solution: Integrated marketing, including rich media, e-mail blasts and retail partnerships; Results: E-mail opens totalled 40.5 percent, and the clickthrough rate was between 16.3 percent and 20.7 percent. The end result was $100,000 raised.
Why RDAs (Finally) Are the Next Killer App
June 2008 From Tipline
Rich desktop applications, or RDAs, have been around for years, but only recently have the obstacles to their adoption been addressed, noted Tom Goosmann, chief creative officer of New York City interactive marketing agency True North Inc., during his luncheon keynote address, “Magic on Your Desktop,” during the DM Days New York Conference & Expo held two weeks ago. First, RDAs are bits of code that get downloaded by people and then run on their desktops. Their main benefit to both the end user and the marketer, he explained, is that they support active, two-way communication but do not require an Internet connection to
June 2008 From Tipline
Rich desktop applications, or RDAs, have been around for years, but only recently have the obstacles to their adoption been addressed, noted Tom Goosmann, chief creative officer of New York City interactive marketing agency True North Inc., during his luncheon keynote address, “Magic on Your Desktop,” during the DM Days New York Conference & Expo held two weeks ago. First, RDAs are bits of code that get downloaded by people and then run on their desktops. Their main benefit to both the end user and the marketer, he explained, is that they support active, two-way communication but do not require an Internet connection to
