Strategies and Solutions for Profitable Direct Marketing
Search results for Return Path
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5 Things Marketers Should Know About Spam Filters
June 10, 2009 From Tipline
Sometimes context means everything. Especially when an e-mail contains "XXX." So while Super Bowl fans may have found messages from the National Football League innocuous, spam filters did not. The filters didn't bother to understand the concept of Roman numerals that counted out the games between 30 and 39. So e-mail experts did, and here they provide more tips for marketers in similar fixes.
June 10, 2009 From Tipline
Sometimes context means everything. Especially when an e-mail contains "XXX." So while Super Bowl fans may have found messages from the National Football League innocuous, spam filters did not. The filters didn't bother to understand the concept of Roman numerals that counted out the games between 30 and 39. So e-mail experts did, and here they provide more tips for marketers in similar fixes.
4 Tips to Optimize E-mail Clickthrough Rates
February 18, 2009 From Tipline
E-mail clickthroughs can be like hubs on bicycle wheels. A lot is going on around them and needs to connect through them in order to deliver its rider to a destination. So direct marketers believe optimizing e-mail clickthrough rates will help them reach their goals of higher sales.
February 18, 2009 From Tipline
E-mail clickthroughs can be like hubs on bicycle wheels. A lot is going on around them and needs to connect through them in order to deliver its rider to a destination. So direct marketers believe optimizing e-mail clickthrough rates will help them reach their goals of higher sales.
November 2008 From Target Marketing
Not all welcome e-mails are created equal. The exceptional ones have certain elements, the most important of which is consumer engagement, says Stephanie Miller, vice president of strategic services at New York-based Return Path, an e-mail performance management company.
5 Factors for Measuring Your E-mail Reputation
October 1, 2008 From Tipline
In its recent whitepaper, Your Reputation Holds the Key to Deliverability, New York-based e-mail services company Return Path argues that e-mail reputation is becoming all about the numbers, meaning that the ISPs' fight against spam is moving away from e-mail content and toward data-driven examinations of commercial e-mailers.
October 1, 2008 From Tipline
In its recent whitepaper, Your Reputation Holds the Key to Deliverability, New York-based e-mail services company Return Path argues that e-mail reputation is becoming all about the numbers, meaning that the ISPs' fight against spam is moving away from e-mail content and toward data-driven examinations of commercial e-mailers.
Are Your E-mails Inbox-Worthy? 5 Sure-Fire Ways to Make Your Subscribers Fall in Love With You Again
August 5, 2008 From Target Marketing Group Webinars
Speakers: Michael Firsikov, Director of IT, VerkkoStadi Technologies Inc.; Bonnie Malone Fry, Director of Strategic Services, Return PathModerator: Hallie Mummert, editor in chief, Target...
August 5, 2008 From Target Marketing Group Webinars
Speakers: Michael Firsikov, Director of IT, VerkkoStadi Technologies Inc.; Bonnie Malone Fry, Director of Strategic Services, Return PathModerator: Hallie Mummert, editor in chief, Target...
Eight Steps to More Effective Welcome E-mails
March 2008 From Tipline
Brand and subject lines are key factors in getting your e-mails opened, but so is your recipients’ prior experiences with your e-mail efforts. According to a study conducted last year by Return Path, a New York-based provider of global e-mail deliverability tools and services, 51.2 percent of survey respondents indicated prior value influences their decisions to open e-mail. What’s more, prior value was the only factor to exhibit year-over-year growth. What this means is the value clock starts ticking with the very first e-mail contact you make. And for many marketers, that’s the welcome e-mail. To ensure your welcome message sets the proper stage
March 2008 From Tipline
Brand and subject lines are key factors in getting your e-mails opened, but so is your recipients’ prior experiences with your e-mail efforts. According to a study conducted last year by Return Path, a New York-based provider of global e-mail deliverability tools and services, 51.2 percent of survey respondents indicated prior value influences their decisions to open e-mail. What’s more, prior value was the only factor to exhibit year-over-year growth. What this means is the value clock starts ticking with the very first e-mail contact you make. And for many marketers, that’s the welcome e-mail. To ensure your welcome message sets the proper stage
Four Tips for Creating Emotional Direct Mail Appeals
February 2008 From Tipline
While there is no single element or component that accounts for a mailing’s long-term chances, analysis of long-term controls received by the Who’s Mailing What! Archive—a direct mail library and competitive tracking service—reveals one common messaging tactic: a strong emotional appeal. Below are three examples of long-standing control packages and insights on how each one achieves an emotional pull. 1. Use details to drum up guilt. The Humane Farming Association’s effort for a national veal boycott has been mailed since September 1998. Its impressive run is largely based on an appeal to guilt. The #10 outer envelope carries the photo of a penned-in calf
February 2008 From Tipline
While there is no single element or component that accounts for a mailing’s long-term chances, analysis of long-term controls received by the Who’s Mailing What! Archive—a direct mail library and competitive tracking service—reveals one common messaging tactic: a strong emotional appeal. Below are three examples of long-standing control packages and insights on how each one achieves an emotional pull. 1. Use details to drum up guilt. The Humane Farming Association’s effort for a national veal boycott has been mailed since September 1998. Its impressive run is largely based on an appeal to guilt. The #10 outer envelope carries the photo of a penned-in calf
Six Ways to Overcome New HTML E-mail Design Challenges
May 2007 From Tipline
Earlier this year, Microsoft launched Vista, the largest update to the Windows operating system since Windows 95. Simultaneously, the company introduced the newest version of its Office suite, which includes Microsoft Outlook 2007. Although widely anticipated for its many new features and enhancements, Outlook 2007 now uses only the Microsoft Word HTML engine for composing and rendering e-mail messages, instead of also using the Internet Explorer engine previously employed for displaying HTML e-mail. The result is that Outlook 2007 no longer supports a variety of design techniques that are commonly used in HTML e-mails, affecting their creative interactivity and functionality. These include: * No Flash
May 2007 From Tipline
Earlier this year, Microsoft launched Vista, the largest update to the Windows operating system since Windows 95. Simultaneously, the company introduced the newest version of its Office suite, which includes Microsoft Outlook 2007. Although widely anticipated for its many new features and enhancements, Outlook 2007 now uses only the Microsoft Word HTML engine for composing and rendering e-mail messages, instead of also using the Internet Explorer engine previously employed for displaying HTML e-mail. The result is that Outlook 2007 no longer supports a variety of design techniques that are commonly used in HTML e-mails, affecting their creative interactivity and functionality. These include: * No Flash
Six Ways to Overcome New HTML E-mail Design Challenges
May 2007 From Tipline
Earlier this year, Microsoft launched Vista, the largest update to the Windows operating system since Windows 95. Simultaneously, the company introduced the newest version of its Office suite, which includes Microsoft Outlook 2007. Although widely anticipated for its many new features and enhancements, Outlook 2007 now uses only the Microsoft Word HTML engine for composing and rendering e-mail messages, instead of also using the Internet Explorer engine previously employed for displaying HTML e-mail. The result is that Outlook 2007 no longer supports a variety of design techniques that are commonly used in HTML e-mails, affecting their creative interactivity and functionality. These include: * No Flash
May 2007 From Tipline
Earlier this year, Microsoft launched Vista, the largest update to the Windows operating system since Windows 95. Simultaneously, the company introduced the newest version of its Office suite, which includes Microsoft Outlook 2007. Although widely anticipated for its many new features and enhancements, Outlook 2007 now uses only the Microsoft Word HTML engine for composing and rendering e-mail messages, instead of also using the Internet Explorer engine previously employed for displaying HTML e-mail. The result is that Outlook 2007 no longer supports a variety of design techniques that are commonly used in HTML e-mails, affecting their creative interactivity and functionality. These include: * No Flash
List Buying Guide: How Does Your Garden Grow?
August 2006 From Target Marketing
If you handle any part of your e-mail program in-house, then an audit of your e-mail programs can reveal both the good and the bad—allowing you to take action to eliminate the weed-like practices spoiling your overall garden. Curious as to how such an audit could help a marketer identify potential weak spots in its e-mail address collection, maintenance and usage practices, Target Marketing put its own file to the test. We worked with Eclipse Direct Marketing, a full-service direct marketing firm in New York, that offers I.D.E.A., or Independent Deliverability E-mail Audit. I.D.E.A. is an e-mail auditing tool developed by Pivotal Veracity, an e-mail
August 2006 From Target Marketing
If you handle any part of your e-mail program in-house, then an audit of your e-mail programs can reveal both the good and the bad—allowing you to take action to eliminate the weed-like practices spoiling your overall garden. Curious as to how such an audit could help a marketer identify potential weak spots in its e-mail address collection, maintenance and usage practices, Target Marketing put its own file to the test. We worked with Eclipse Direct Marketing, a full-service direct marketing firm in New York, that offers I.D.E.A., or Independent Deliverability E-mail Audit. I.D.E.A. is an e-mail auditing tool developed by Pivotal Veracity, an e-mail
