Strategies and Solutions for Profitable Direct Marketing
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The Return of the Green Mail Debate
February 17, 2010 From Tipline
With the economic downturn, the green discussion seems to be somewhat muted. Not "Silent Spring"-like, but certainly palpable and, frankly, disturbing given the severity of global warming and other signs of environmental degradation. Similarly, just when so-called "green mail"—recycled envelopes, soy inks, green seals, environmental messaging, etc.—was building momentum, the economy tanked and seemingly took the green gang with it.
February 17, 2010 From Tipline
With the economic downturn, the green discussion seems to be somewhat muted. Not "Silent Spring"-like, but certainly palpable and, frankly, disturbing given the severity of global warming and other signs of environmental degradation. Similarly, just when so-called "green mail"—recycled envelopes, soy inks, green seals, environmental messaging, etc.—was building momentum, the economy tanked and seemingly took the green gang with it.
Reaching Younger Generations in the Mail
January 20, 2010 From Tipline
The common consensus is that the older the audience, the more direct mail-friendly it is. Thus, seniors and baby boomers are often considered better direct mail prospects than Gen Y and iGen (also called Gen Z), for example.
January 20, 2010 From Tipline
The common consensus is that the older the audience, the more direct mail-friendly it is. Thus, seniors and baby boomers are often considered better direct mail prospects than Gen Y and iGen (also called Gen Z), for example.
4 Reasons Why Direct Mail Can Thrive in the Social Media Age
December 9, 2009 From Tipline
Ever since the economy hit a major road bump more than a year ago, investment from most companies in its direct mail similarly has slowed. Meanwhile, new, cheaper channel players like e-mail, social media and mobile marketing are hogging the funds and growing in popularity.
December 9, 2009 From Tipline
Ever since the economy hit a major road bump more than a year ago, investment from most companies in its direct mail similarly has slowed. Meanwhile, new, cheaper channel players like e-mail, social media and mobile marketing are hogging the funds and growing in popularity.
Three Directions Personalization Will Go
February 2008 From Tipline
Personalization is one of direct mail’s oldest techniques, but with variable data printing, inline printing and pURLs, it’s more than successfully reinvented itself. According to marketers, that reinvention is not yet complete, as personalization will continue to be used in new ways and with new formats in the future. 1. More postcards “I’m seeing a tremendous growth in postcards. Personalization has been used in letters for a long time, but black-and-white delivery is not very effective,” says Bart Foreman, president of Group 3 Marketing, a relationship marketing company based in Wayzata, Minn. He’s also seeing it in brochures and specialized pieces in the B-to-B
February 2008 From Tipline
Personalization is one of direct mail’s oldest techniques, but with variable data printing, inline printing and pURLs, it’s more than successfully reinvented itself. According to marketers, that reinvention is not yet complete, as personalization will continue to be used in new ways and with new formats in the future. 1. More postcards “I’m seeing a tremendous growth in postcards. Personalization has been used in letters for a long time, but black-and-white delivery is not very effective,” says Bart Foreman, president of Group 3 Marketing, a relationship marketing company based in Wayzata, Minn. He’s also seeing it in brochures and specialized pieces in the B-to-B
Big Brand on a Local Level - Leveraging Web interface programs to meet local needs with a national brand
July 11, 2007 From Target Marketing Group Webinars
Strong, recognizable brands take hard work. No one wants a hapless, though well-intentioned, franchisee or distributor sending out direct mail that dilutes the brand to...
July 11, 2007 From Target Marketing Group Webinars
Strong, recognizable brands take hard work. No one wants a hapless, though well-intentioned, franchisee or distributor sending out direct mail that dilutes the brand to...
A Step-by-step Approach to Variable Data Printing
February 2007 From Tipline
Taking the plunge into using variable data printing, or VDP as it’s called in the industry, can be a daunting step, even for the most aggressive of marketing organizations. To create successful variable data mailings, you need to be ultra-confident in the accuracy of your database in addition to being able to handle the usual aspects of developing a mailing—compelling copy, creative and offer. But with increased effort required to properly leverage VDP comes the potential for an increased payoff. Keith Goodman, vice president of corporate solutions at Modern Postcard, a full-service provider of postcard products and services in Carlsbad, Calif., explained some of the
February 2007 From Tipline
Taking the plunge into using variable data printing, or VDP as it’s called in the industry, can be a daunting step, even for the most aggressive of marketing organizations. To create successful variable data mailings, you need to be ultra-confident in the accuracy of your database in addition to being able to handle the usual aspects of developing a mailing—compelling copy, creative and offer. But with increased effort required to properly leverage VDP comes the potential for an increased payoff. Keith Goodman, vice president of corporate solutions at Modern Postcard, a full-service provider of postcard products and services in Carlsbad, Calif., explained some of the
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