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7 E-mail Marketing Mistakes to Avoid
October 21, 2009 From Tipline
Virtually every marketer uses e-mail, but not everyone uses it well. In fact, there are several common mistakes marketers make in their e-mail communications, and in its white paper, Top 20 Mistakes Made by Email Marketers and How You Can Avoid Them this Holiday Season, e-mail marketing solutions provider Listrak tackles ways to combat these mistakes.
 
Webinar: The Impact of New Media on Effective Direct Response Copywriting
October 21, 2008 From White Papers and Sponsored Content
Nov. 5, 2008, 1:00 PM - 2:00 PM ESTRegister NowWords are our weapons. Too many copywriters inadvertently shoot themselves in the foot by misusing or...
 
Listrak Announces Speakers and Agenda for its 2008 Email Marketing Days Conference
July 2008 From White Papers and Sponsored Content
LITITZ, PA, July 15 2008 – Listrak, a leading email marketing solution provider based near Lancaster, PA, announced its speakers and agenda for its 2008 Email Marketing Days Conference being held September 7-9. Session topics include: acquisition strategies, best practices for building retail store traffic, HTML rendering best practices, case study on metrics, profiling, and analytics, behavioral targeting strategies, relevancy best practices, and reputation strategies.
 
TM0507_Nuts/TechTalk
Nuts & Bolts: Tech Talk
May 2007 From Target Marketing
Effortless E-mail VerticalResponse, a self-service e-mail and direct mail service provider, has announced it is adding a new set of tools to its e-mail marketing product. The improvements allow users to address the look of outbound communications, as well as strengthen their ability to track response. Specifically, the new features include Email Canvas, a tool that includes several prebuilt layouts into which users can add text and images; a media library into which images can be uploaded and stored; a Click-to-Conversion tool that enables users to track a recipient’s initial click to a page visit; and a ROI calculator. Web: www.verticalresponse.com Find the Best Postal