Strategies and Solutions for Profitable Direct Marketing
Search results for Lett Direct Inc.
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The Coordinated Sell “ Redefined for 2009 & Beyond
September 11, 2008 From Target Marketing Group Webinars
Uniformity in cross-channel marketing and branding has been the presumed best practice as e-commerce and catalog buying have become more mainstream. But the same across-the-board...
September 11, 2008 From Target Marketing Group Webinars
Uniformity in cross-channel marketing and branding has been the presumed best practice as e-commerce and catalog buying have become more mainstream. But the same across-the-board...
Five Questions to Ask When Testing a List
January 2007 From Tipline
In looking ahead at your marketing plans for 2007, you may be considering testing prospect lists. Here are five questions you’ll want to answer when shopping for list rentals: 1. How actively is the list owner prospecting for new customers? “If the zero-to-six-month file size is greater than 50 percent of its total 12-month file size, the owner is actively prospecting and adding new names to its file,” says Stephen R. Lett, president of catalog consultancy Lett Direct and author of the recently released book “Strategic Catalog Marketing” (Target Marketing Group Publications, 2006). Lett calls the 50 percent-plus rule a top consideration when selecting
January 2007 From Tipline
In looking ahead at your marketing plans for 2007, you may be considering testing prospect lists. Here are five questions you’ll want to answer when shopping for list rentals: 1. How actively is the list owner prospecting for new customers? “If the zero-to-six-month file size is greater than 50 percent of its total 12-month file size, the owner is actively prospecting and adding new names to its file,” says Stephen R. Lett, president of catalog consultancy Lett Direct and author of the recently released book “Strategic Catalog Marketing” (Target Marketing Group Publications, 2006). Lett calls the 50 percent-plus rule a top consideration when selecting
2005 Insert Media Marketers Idea Exchange How can you cut
February 2005 From Target Marketing
How can you cut "Collate pieces at the distribution/order fulfillment center, as this will cut shipping costs of moving the collated pieces/envelopes back to where the orders are fulfilled. [Also,] manage shipping costs. If you accept overweight pieces and don't charge additional for this, it could be eating away from your revenue if this increase in weight also increases your costs for shipping. And manage inventory. Each item—or type of item—in the warehouse may incur an overhead cost based on the amount of space it occupies. Don't accept too many pieces at a time that will sit and incur overhead charges. Keep insert
February 2005 From Target Marketing
How can you cut "Collate pieces at the distribution/order fulfillment center, as this will cut shipping costs of moving the collated pieces/envelopes back to where the orders are fulfilled. [Also,] manage shipping costs. If you accept overweight pieces and don't charge additional for this, it could be eating away from your revenue if this increase in weight also increases your costs for shipping. And manage inventory. Each item—or type of item—in the warehouse may incur an overhead cost based on the amount of space it occupies. Don't accept too many pieces at a time that will sit and incur overhead charges. Keep insert
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