Strategies and Solutions for Profitable Direct Marketing
Search results for J. Schmid & Assoc.
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March 2010 From Target Marketing
Measuring the impact of marketing campaigns has become both complicated and enhanced in a multichannel world. Traditional methods of looking at cause and effect relationships between a set of activities and a set of behaviors no longer give marketers a complete or accurate picture of events.
January 2010 From Target Marketing
It used to be so simple, didn't it? We mailed, we tested, we measured, we refined. Good spreadsheet and analytical skills were necessities for every direct marketer. Our ability to compare this year's data with that of years prior was easy to do, of paramount importance and valid without a shadow of a doubt.
July 2009 From Target Marketing
“Sex appeal”—it sounds so “red lights and velvet.” I think about fashionable women’s magazines and the “advice” they provide for putting forth the better you. Stealing a page from Cosmo, I’ll talk about your online sex appeal and how to make your Web site “hot.”
Direct Selling : Personality Included
May 2009 From Target Marketing
Brand is king in the realm of securing customers and creating loyalty, which can save your bottom line in this down economy. Brand goes far beyond logos and taglines—it lies within your customer’s perception of your product or service. Whether you are aware of it or managing it, every point of contact with the customer defines and reinforces your brand—from the way you answer the phones, to the appearance and manner of your sales force, to the cover of your catalog and the landing page of your Web site.
May 2009 From Target Marketing
Brand is king in the realm of securing customers and creating loyalty, which can save your bottom line in this down economy. Brand goes far beyond logos and taglines—it lies within your customer’s perception of your product or service. Whether you are aware of it or managing it, every point of contact with the customer defines and reinforces your brand—from the way you answer the phones, to the appearance and manner of your sales force, to the cover of your catalog and the landing page of your Web site.
May 2009 From Target Marketing
You can call it barbecue, barbeque, BBQ or just plain ’cue. Fiorella’s Jack Stack Barbecue, of course, calls it business. In particular, it’s a family business that started in 1957 when the Fiorella clan opened the first of its barbecue restaurants in Kansas City, Mo., called Smoke Stack Barbecue. In 1974, the eldest Fiorella son, Jack, added another branch to the family trade by opening his own operation, which he later distinguished by renaming it Fiorella’s Jack Stack Barbecue, introducing hickory wood to the grilling process and adding seafood to the more traditional pork, poultry and beef offerings.
Direct Selling : Get Off the Offer Bandwagon
March 2009 From Target Marketing
There’s an economic concept known as the “wealth effect.” In essence, the wealth effect postulates that as consumers’ portfolios expand in times of strong economic conditions, their spending increases. In other words, as people’s wealth increases, their spending increases regardless of disposable income.
March 2009 From Target Marketing
There’s an economic concept known as the “wealth effect.” In essence, the wealth effect postulates that as consumers’ portfolios expand in times of strong economic conditions, their spending increases. In other words, as people’s wealth increases, their spending increases regardless of disposable income.
Direct Selling : Define Your Customers
January 2009 From Target Marketing
Most multichannel marketers think of customers in straight-forward terms: females, 45 to 60 years old, $75,000-plus household incomes, for example. These broad-sweeping demographic descriptors have a place in customer definitions but aren’t the end-all, be-all in defining who does business with you.
January 2009 From Target Marketing
Most multichannel marketers think of customers in straight-forward terms: females, 45 to 60 years old, $75,000-plus household incomes, for example. These broad-sweeping demographic descriptors have a place in customer definitions but aren’t the end-all, be-all in defining who does business with you.
Direct Selling : Read Me First!
November 2008 From Target Marketing
The importance of headlines cannot be underestimated. They are a critical part of the success of a campaign, the most important copy in the entire piece and often, they're written last—almost as an afterthought. The headline is more likely to be read than any other copy in your marketing materials, so don't waste the opportunity to make it as powerful as possible. How compelling are your headlines? Understanding some general rules will help you create headlines that truly help sell your product or service.
November 2008 From Target Marketing
The importance of headlines cannot be underestimated. They are a critical part of the success of a campaign, the most important copy in the entire piece and often, they're written last—almost as an afterthought. The headline is more likely to be read than any other copy in your marketing materials, so don't waste the opportunity to make it as powerful as possible. How compelling are your headlines? Understanding some general rules will help you create headlines that truly help sell your product or service.
October 2008 From Target Marketing
Direct marketing, regardless of channel, in so many ways is a scientific endeavor. Direct marketing strategists strive to isolate the drivers of better response rates, open rates, clickthrough percentages and conversion. The mathematical and scientific nature of direct marketing lends itself, more than any other marketing discipline, to experimentation. And we call that experimentation "testing."
July 2008 From Target Marketing
Answer this question: Why do people buy from you? Seems like a simple question, but it can be difficult to answer for many companies. The fact is, people buy for various reasons, but ultimately, most people make their buying decisions based on emotions—how they “feel” about a product or the emotional connection to the brand. As we know, brands are based on relationships. Relationships between companies and their customers. And relationships—good ones anyway—are based on emotion, shared values and things you have in common. So how can your brand make an emotional connection with your customers? You need to identify a “higher-order benefit”
