Strategies and Solutions for Profitable Direct Marketing
Search results for IMS
Found 3 item(s)Show Results By:
Found 3 item(s). Displaying 1-3
Page 1 of 1
The Madness of Advertising on TV
August 19, 2008 From Denny Hatch's Business Common Sense
Nothing-nothing!-bugs me more than advertising writers who call TV ads "winners" because they're the "best-remembered" and/or "most-liked."Did the ad sell anything? What was the ROI?Belinda Goldsmith of Reuters reported that roughly 1 billion people-15% of the world's population-watched some or all of the Olympic opening ceremonies, a TV spectacular that ran four and a half hours.I watched the next morning via the DVR recording device that is part of our DIRECTV service. By judicious fast-forwarding-and avoiding ads and the procession of the athletes-I saw what was worth seeing in 90 minutes.I don't watch TV commercials.Cutesy-poo creativity and the "hard sell" repeated over and over ad nauseam do nothing for me. When you're 73, quality time gets precious.I'm not alone.
August 19, 2008 From Denny Hatch's Business Common Sense
Nothing-nothing!-bugs me more than advertising writers who call TV ads "winners" because they're the "best-remembered" and/or "most-liked."Did the ad sell anything? What was the ROI?Belinda Goldsmith of Reuters reported that roughly 1 billion people-15% of the world's population-watched some or all of the Olympic opening ceremonies, a TV spectacular that ran four and a half hours.I watched the next morning via the DVR recording device that is part of our DIRECTV service. By judicious fast-forwarding-and avoiding ads and the procession of the athletes-I saw what was worth seeing in 90 minutes.I don't watch TV commercials.Cutesy-poo creativity and the "hard sell" repeated over and over ad nauseam do nothing for me. When you're 73, quality time gets precious.I'm not alone.
Direct Marketing in the Land of Oz
May 2002 From Target Marketing
U.S. Direct Marketers Are Finding Success in Australia By Lisa A. Yorgey This year's Oscar race has been called an Australian invasion: Aussies were nominated in every award category. Indeed, this former British penal colony has permeated American pop culture—from Animal Planet's "Crocodile Hunter" to Nicole Kidman in "Moulin Rouge." Interest in the land down under, however, extends beyond the world of entertainment. With a largely English-speaking population of about 23 million and a well-developed list market, Australia is one of the few bright spots in the Pacific Rim for U.S.-based international direct marketers. Direct marketing now represents half of all media spending
May 2002 From Target Marketing
U.S. Direct Marketers Are Finding Success in Australia By Lisa A. Yorgey This year's Oscar race has been called an Australian invasion: Aussies were nominated in every award category. Indeed, this former British penal colony has permeated American pop culture—from Animal Planet's "Crocodile Hunter" to Nicole Kidman in "Moulin Rouge." Interest in the land down under, however, extends beyond the world of entertainment. With a largely English-speaking population of about 23 million and a well-developed list market, Australia is one of the few bright spots in the Pacific Rim for U.S.-based international direct marketers. Direct marketing now represents half of all media spending
The Global End Game
October 2000 From Target Marketing
Base Your Delivery Method on Your Marketing Strategy By Lisa Yorgey Lester Mapping out your mailing plan for an international direct mail campaign is often like completing a jigsaw puzzle. You need to contemplate all the pieces to make it fit. Unlike domestic postal delivery, no monopoly exists on the delivery of international mail. Mailers can choose from three basic options when sending international direct mail: 1. One of the U.S. Postal Service's (USPS) international services; 2. An international mailing service, such as remail or consolidation, provided by private commercial carrier; or 3. The direct-entry services of the USPS, a foreign postal
October 2000 From Target Marketing
Base Your Delivery Method on Your Marketing Strategy By Lisa Yorgey Lester Mapping out your mailing plan for an international direct mail campaign is often like completing a jigsaw puzzle. You need to contemplate all the pieces to make it fit. Unlike domestic postal delivery, no monopoly exists on the delivery of international mail. Mailers can choose from three basic options when sending international direct mail: 1. One of the U.S. Postal Service's (USPS) international services; 2. An international mailing service, such as remail or consolidation, provided by private commercial carrier; or 3. The direct-entry services of the USPS, a foreign postal
Page 1 of 1
