Strategies and Solutions for Profitable Direct Marketing
Search results for Lewis Enterprises
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Psychological Tactics That Increase Mail Response
November 4, 2009 From Tipline
The two go-to components of a direct mail campaign—the list and the offer—may not (and often cannot) change much, as lists are better targeted and cleaner than ever before and many companies, especially in this economy, are giving potential customers "best offers" already.
November 4, 2009 From Tipline
The two go-to components of a direct mail campaign—the list and the offer—may not (and often cannot) change much, as lists are better targeted and cleaner than ever before and many companies, especially in this economy, are giving potential customers "best offers" already.
6 Steps to Improve E-mail & Direct Mail Content
August 20, 2008 From Tipline
Because of today's challenging economic climate, consumers are time-crunched and cash-strapped. They not only have less time to read their direct mail and e-mails, they also are less willing to part with their money. These are significant hurdles for marketers who rely on direct mail and e-mail channels for building revenue.
August 20, 2008 From Tipline
Because of today's challenging economic climate, consumers are time-crunched and cash-strapped. They not only have less time to read their direct mail and e-mails, they also are less willing to part with their money. These are significant hurdles for marketers who rely on direct mail and e-mail channels for building revenue.
4 Ways to Produce Better Catalog Copy
July 2008 From Tipline
Too often, catalog copy describes much better than it sells. Famed copywriter and direct marketing consultant Herschell Gordon Lewis sought to help change that with Inside Direct Mail’s latest webinar, entitled “Copywriting for Catalogs & Merchandise” [$79, http://www.targetmarketingmag.com/r?s=107228 ]. In his books “Catalog Copy That Sizzles” and the recent “Creative Rules for the 21st Century—the Richest Resource of Copywriting Secrets for Today’s Market,” Lewis discusses the type of copy and fresh creative ideas that are essential to help any print or online catalog sell their merchandise. In the webinar itself, Lewis went over many simple rules of catalog copy that catalogers and
July 2008 From Tipline
Too often, catalog copy describes much better than it sells. Famed copywriter and direct marketing consultant Herschell Gordon Lewis sought to help change that with Inside Direct Mail’s latest webinar, entitled “Copywriting for Catalogs & Merchandise” [$79, http://www.targetmarketingmag.com/r?s=107228 ]. In his books “Catalog Copy That Sizzles” and the recent “Creative Rules for the 21st Century—the Richest Resource of Copywriting Secrets for Today’s Market,” Lewis discusses the type of copy and fresh creative ideas that are essential to help any print or online catalog sell their merchandise. In the webinar itself, Lewis went over many simple rules of catalog copy that catalogers and
Lewis Enterprises’ Herschell Gordon Lewis on Copywriting for the 21st Century
February 2008 From Tipline
With 31 books under his belt and dozens of successful mail pieces in the mailstream, such as the long-standing Omaha Steaks and Red Cooper controls, famed copywriter Herschell Gordon Lewis heads Lewis Enterprises in Fort Lauderdale, Fla., through which he writes and consults individually. A member of the DMA Hall of Fame, he recently penned “Creative Rules for the 21st Century—the Richest Resource of Copywriting Secrets for Today’s Market,” offered by American Writers & Artists Inc. Because any direct mail business or copywriter would welcome the chance to pick the brain of the master, I conducted a follow-up interview to Lewis’ Dec. 4, 2007,
February 2008 From Tipline
With 31 books under his belt and dozens of successful mail pieces in the mailstream, such as the long-standing Omaha Steaks and Red Cooper controls, famed copywriter Herschell Gordon Lewis heads Lewis Enterprises in Fort Lauderdale, Fla., through which he writes and consults individually. A member of the DMA Hall of Fame, he recently penned “Creative Rules for the 21st Century—the Richest Resource of Copywriting Secrets for Today’s Market,” offered by American Writers & Artists Inc. Because any direct mail business or copywriter would welcome the chance to pick the brain of the master, I conducted a follow-up interview to Lewis’ Dec. 4, 2007,
Four Evergreen Copywriting Tips
January 2008 From Tipline
While some creative ideas never stop working in direct mail, new rules in copywriting are required to prosper now and in the future—including learning how to update controls, generate successful tests and, perhaps most important, respond to increasingly discerning prospects. Someone who recently came up with 30 such ideas—for Inside Direct Mail’s first webinar, “30 Direct Mail Creative Ideas for 2008” (go to http://www.targetmarketingmag.com/story/story.bsp?var=story&sid=81761 and pay a discounted fee to listen), on December 6, 2007—is famed copywriter Herschell Gordon Lewis, president of Lewis Enterprises in Pompano Beach, Fla. Lewis has dozens of successful efforts in the mailstream, such as the long-standing Omaha
January 2008 From Tipline
While some creative ideas never stop working in direct mail, new rules in copywriting are required to prosper now and in the future—including learning how to update controls, generate successful tests and, perhaps most important, respond to increasingly discerning prospects. Someone who recently came up with 30 such ideas—for Inside Direct Mail’s first webinar, “30 Direct Mail Creative Ideas for 2008” (go to http://www.targetmarketingmag.com/story/story.bsp?var=story&sid=81761 and pay a discounted fee to listen), on December 6, 2007—is famed copywriter Herschell Gordon Lewis, president of Lewis Enterprises in Pompano Beach, Fla. Lewis has dozens of successful efforts in the mailstream, such as the long-standing Omaha
Granta's Grand Control (1,483 words)
December 1999 From Target Marketing
Ever since I bought the Granta issue called "Krauts!" the journal has had a special place in my heart. I was studying German around the time of the Reunification, and found that the blend of articles by top authors Granta published as a "group portrait" perfectly captured the strange truth about German culture in search of itself. The outright audacity of the issue title "Krauts!" is in sync with the equally daring approach taken in Granta's 14-year control mailing, "Throw Away This Envelope" (see below right.) Inside, the editor's letter reveals that this explosive reverse psychology is actually a trick playing on (a)
December 1999 From Target Marketing
Ever since I bought the Granta issue called "Krauts!" the journal has had a special place in my heart. I was studying German around the time of the Reunification, and found that the blend of articles by top authors Granta published as a "group portrait" perfectly captured the strange truth about German culture in search of itself. The outright audacity of the issue title "Krauts!" is in sync with the equally daring approach taken in Granta's 14-year control mailing, "Throw Away This Envelope" (see below right.) Inside, the editor's letter reveals that this explosive reverse psychology is actually a trick playing on (a)
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