Strategies and Solutions for Profitable Direct Marketing
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Famous Last Words : Dismal e-Pitches
October 2009 From Target Marketing
As a columnist for this publication and creator of the e-zine BusinessCommon
Sense.com, I constantly receive e-pitches from PR types to do stories about some CEO or company, or e-sales pitches to buy something.
October 2009 From Target Marketing
As a columnist for this publication and creator of the e-zine BusinessCommon
Sense.com, I constantly receive e-pitches from PR types to do stories about some CEO or company, or e-sales pitches to buy something.
Famous Last Words: ROI Is Everything!
April 2008 From Target Marketing
I wrote and published my first novel, “Cedarhurst Alley,” in the late 1960s. My publisher was a taciturn Vermonter named Paul S. Eriksson, who ran a two-person shop on West 57th Street in Manhattan. Paul had the inside office; Peggy, his wife, sat outside and kept the business running. My second boss in the publishing business was an outrageously funny guy named Franklin Watts, a hard-drinking, hard-living, ex-traveling book salesman who started his own company and then, in a disastrous move, sold out to the encyclopedia giant, Grolier. When Watts was drinking, he slurred his words, and everybody was sure his mind was gone.
April 2008 From Target Marketing
I wrote and published my first novel, “Cedarhurst Alley,” in the late 1960s. My publisher was a taciturn Vermonter named Paul S. Eriksson, who ran a two-person shop on West 57th Street in Manhattan. Paul had the inside office; Peggy, his wife, sat outside and kept the business running. My second boss in the publishing business was an outrageously funny guy named Franklin Watts, a hard-drinking, hard-living, ex-traveling book salesman who started his own company and then, in a disastrous move, sold out to the encyclopedia giant, Grolier. When Watts was drinking, he slurred his words, and everybody was sure his mind was gone.
SalesGenie Case Study : @properties
February 2008 From White Papers and Sponsored Content
@properties finds invaluable resource for their real estate sales team. For information on how SalesGenie.com can accelerate your sales success, call 866.313.8327 or visit http://salesgenie.com/tm
February 2008 From White Papers and Sponsored Content
@properties finds invaluable resource for their real estate sales team. For information on how SalesGenie.com can accelerate your sales success, call 866.313.8327 or visit http://salesgenie.com/tm
Salesgenie.com“ Launches Customer Analyzer & Prospect Builder Tool
September 2007 From White Papers and Sponsored Content
FOR IMMEDIATE RELEASE September 13, 2007 Customers Can Find Prospects Similar To Their Best Customers In Minutes (Omaha, NE)—Salesgenie.com, the leading online service provider of sales leads, today announced the launch of its proprietary Customer Analyzer & Prospect Builder tool in Beta Release. Salesgenie.com customers can now easily build lists of business and consumer prospects just like their existing customer. The tool works in three simple and fast steps; 1. Customers upload a list of up 500 customers into the Customer Analyzer & Prospect Builder tool; 2. The Customer Analyzer & Prospect Builder application matches records to Salesgenie.com’s 14 million U.S. Businesses database by phone number, area
September 2007 From White Papers and Sponsored Content
FOR IMMEDIATE RELEASE September 13, 2007 Customers Can Find Prospects Similar To Their Best Customers In Minutes (Omaha, NE)—Salesgenie.com, the leading online service provider of sales leads, today announced the launch of its proprietary Customer Analyzer & Prospect Builder tool in Beta Release. Salesgenie.com customers can now easily build lists of business and consumer prospects just like their existing customer. The tool works in three simple and fast steps; 1. Customers upload a list of up 500 customers into the Customer Analyzer & Prospect Builder tool; 2. The Customer Analyzer & Prospect Builder application matches records to Salesgenie.com’s 14 million U.S. Businesses database by phone number, area
infoUSA Launches Salesgenie.com/Lite for Sales Executives on a Limited Budget
May 2007 From White Papers and Sponsored Content
FOR IMMEDIATE RELEASE (OMAHA, NE)—infoUSA“ (NASDAQ: IUSA), the leading provider of proprietary business and consumer databases, sales leads, direct marketing, and email marketing, today announced the launch of its newest subscription product, Salesgenie.com/Lite, aimed at sales executives and small business owners on a limited budget. These entrepreneurs have instant and unlimited access to six of Salesgenie.com’s 12 proprietary databases, unlimited previews and a built-in Contact Manager to store notes and schedule follow-up calls. Salesgenie.com/Lite offers basic information about prospects without the level of detail available on Salesgenie.com. This data, coupled with current customer files, will allow subscribers to: * Segment customers to ensure marketing messages are
May 2007 From White Papers and Sponsored Content
FOR IMMEDIATE RELEASE (OMAHA, NE)—infoUSA“ (NASDAQ: IUSA), the leading provider of proprietary business and consumer databases, sales leads, direct marketing, and email marketing, today announced the launch of its newest subscription product, Salesgenie.com/Lite, aimed at sales executives and small business owners on a limited budget. These entrepreneurs have instant and unlimited access to six of Salesgenie.com’s 12 proprietary databases, unlimited previews and a built-in Contact Manager to store notes and schedule follow-up calls. Salesgenie.com/Lite offers basic information about prospects without the level of detail available on Salesgenie.com. This data, coupled with current customer files, will allow subscribers to: * Segment customers to ensure marketing messages are
Lists: A Little B-to-B Cooperation
March 2007 From Target Marketing
Why should you consider B-to-B cooperative databases? Because they reduce the complexity of finding good prospects to mail. There are two kinds of cooperative databases available today: Abacus’ B2B Alliance and Experian’s B2B Base, which are of the membership type, and Direct Media’s Data Warehouse and Merit Direct’s MeritBase, which are list-specific options. It is important to put these prospecting sources into perspective. A few definitions and figures will give us a framework. As of January 2007, there are 301 million people living in the United States. From that total, 146 million are employed: 115 million work in non-farm, private sector jobs, and 22
March 2007 From Target Marketing
Why should you consider B-to-B cooperative databases? Because they reduce the complexity of finding good prospects to mail. There are two kinds of cooperative databases available today: Abacus’ B2B Alliance and Experian’s B2B Base, which are of the membership type, and Direct Media’s Data Warehouse and Merit Direct’s MeritBase, which are list-specific options. It is important to put these prospecting sources into perspective. A few definitions and figures will give us a framework. As of January 2007, there are 301 million people living in the United States. From that total, 146 million are employed: 115 million work in non-farm, private sector jobs, and 22
Direct Selling: Get More Bang for Your Buck
March 2007 From Target Marketing
The merge/purge process is one of the most important data processing functions a direct marketing business undertakes. It’s obvious with rising paper, postage and list costs that there’s never been a more important time to make sure you’re getting the most out of your merge/purge and list work. The process of merge/purge—bringing all of the files together for a mailing or series of mailings and eliminating the duplicates between lists—is designed to create a marketing list that has as few duplicates and is as clean as possible. The merge/purge is necessary because so often mailers rely on similar lists to build their own housefiles,
March 2007 From Target Marketing
The merge/purge process is one of the most important data processing functions a direct marketing business undertakes. It’s obvious with rising paper, postage and list costs that there’s never been a more important time to make sure you’re getting the most out of your merge/purge and list work. The process of merge/purge—bringing all of the files together for a mailing or series of mailings and eliminating the duplicates between lists—is designed to create a marketing list that has as few duplicates and is as clean as possible. The merge/purge is necessary because so often mailers rely on similar lists to build their own housefiles,
February 2007 From Denny Hatch's Business Common Sense
With few exceptions, I despise Super Bowl ads. The only things that irritate me more than the ads themselves are the blathering bloviations of columnists and commentators who give their opinions the morning after on which ads were good and which were bad. They are all dead wrong. They haven’t a clue what they are talking about. Not one of them. Let’s start with five very basic rules of advertising: Rule #1: “Your job is to sell, not entertain.” —Jack Maxson, freelancer, creator of the Brookstone catalog Rule
February 2007 From Target Marketing
Historically low interest rates have driven one of the biggest home-buying booms the United States has ever seen. According to the National Association of Realtors (NAR), the past three years have brought record highs for sales of existing homes—and that’s impressive, considering the NAR has been tracking home sales since 1968. Another attractive fact: The median price of a home in 2006 was $222,000, which is up a little more than 1 percent from 2005 levels. Everyone is waiting for the real estate bubble to burst. But according to NAR predictions, existing home sales should trend slightly upward through 2007 and into 2008, and
infoUSA to Debut New Salesgenie.com Commercial During Super Bowl
January 2007 From Target Marketing
OMAHA, Neb.--(BUSINESS WIRE)--Jan. 24, 2007--infoUSA(R) (Nasdaq:IUSA), the leading provider of sales leads and mailing lists, today announced a multi-million dollar advertising campaign launching its new Salesgenie.com service during television’s biggest event of the year -- Super Bowl XLI, which will be broadcast on Sunday, February 4 on the CBS Television Network. The deal includes a 30 second spot to air during the first half of the game, as well as being the presenting sponsor of the pre-game broadcast: THE SUPER BOWL TODAY PRESENTED BY SALESGENIE.COM , which will air from 5:30-6:00 PM, ET. The Salesgenie.com campaign marks the first time infoUSA has used the Super
January 2007 From Target Marketing
OMAHA, Neb.--(BUSINESS WIRE)--Jan. 24, 2007--infoUSA(R) (Nasdaq:IUSA), the leading provider of sales leads and mailing lists, today announced a multi-million dollar advertising campaign launching its new Salesgenie.com service during television’s biggest event of the year -- Super Bowl XLI, which will be broadcast on Sunday, February 4 on the CBS Television Network. The deal includes a 30 second spot to air during the first half of the game, as well as being the presenting sponsor of the pre-game broadcast: THE SUPER BOWL TODAY PRESENTED BY SALESGENIE.COM , which will air from 5:30-6:00 PM, ET. The Salesgenie.com campaign marks the first time infoUSA has used the Super
