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How to Launch a Business Instantly
September 29, 2009 From Denny Hatch's Business Common Sense
From Warren Buffett’s Stunning Video Testimonial I have to tell you I now have nine suits all made in China; I threw away the rest of my suits. Our directors, my partner Charlie Munger, Walter Scott, Ron Olson and even Bill Gates now, are wearing suits made by Dayang Trands. And they know and love Madam Li for what she’s accomplished. As a matter of fact I think maybe Bill Gates and I should start a men’s clothing store and sell the suits made by Madam Li. I think we would be great salesmen, because we love them so much. The suits we’ve received that have been made in China we’ve never had to alter a quarter of an inch. They fit perfectly. We get compliments on them. It’s been a long time since I got compliments on how I looked. But since I’m wearing Madam Li’s suits I get compliments all the time. So maybe Bill and I can start a clothing store. And if we sold the suits made by Dayang Trands someday we might even be rich, who knows. Warren Buffett's testimonial on the 30th anniversary of Madam Li Guilian’s company was released over The Wall Street Journal’s digital network on Sept. 10 as a YouTube-type video. Dalian Dayang Trands Co. stock jumped 70%. Because I work at home, I haven't bought a new suit in five years. After that endorsement, I lusted after a Trands suit. No dice. They're available only at the 20 Trands stores in China—mostly in secondary cities, the brand wasn't even widely known in China—or by mail to the very rich who know the owner, Madam Li, and have access to a great fitter. What we're looking at is not only the greatest testimonial in the history of the world, but also a marketing opportunity that gives me the tingles.
September 29, 2009 From Denny Hatch's Business Common Sense
From Warren Buffett’s Stunning Video Testimonial I have to tell you I now have nine suits all made in China; I threw away the rest of my suits. Our directors, my partner Charlie Munger, Walter Scott, Ron Olson and even Bill Gates now, are wearing suits made by Dayang Trands. And they know and love Madam Li for what she’s accomplished. As a matter of fact I think maybe Bill Gates and I should start a men’s clothing store and sell the suits made by Madam Li. I think we would be great salesmen, because we love them so much. The suits we’ve received that have been made in China we’ve never had to alter a quarter of an inch. They fit perfectly. We get compliments on them. It’s been a long time since I got compliments on how I looked. But since I’m wearing Madam Li’s suits I get compliments all the time. So maybe Bill and I can start a clothing store. And if we sold the suits made by Dayang Trands someday we might even be rich, who knows. Warren Buffett's testimonial on the 30th anniversary of Madam Li Guilian’s company was released over The Wall Street Journal’s digital network on Sept. 10 as a YouTube-type video. Dalian Dayang Trands Co. stock jumped 70%. Because I work at home, I haven't bought a new suit in five years. After that endorsement, I lusted after a Trands suit. No dice. They're available only at the 20 Trands stores in China—mostly in secondary cities, the brand wasn't even widely known in China—or by mail to the very rich who know the owner, Madam Li, and have access to a great fitter. What we're looking at is not only the greatest testimonial in the history of the world, but also a marketing opportunity that gives me the tingles.
Famous Last Words : Make It Easy to Order!
July 2009 From Target Marketing
"When in doubt, do the obvious,” said my first mentor in business, Franklin Watts. In 1993, my wife, Peggy, and I bought a Center City Philadelphia fixer-upper row house, which we gutted and turned into our dream pad. However, a number of the designer light fixtures were esoteric—not the kind stocked at the A&P or even The Home Depot.
July 2009 From Target Marketing
"When in doubt, do the obvious,” said my first mentor in business, Franklin Watts. In 1993, my wife, Peggy, and I bought a Center City Philadelphia fixer-upper row house, which we gutted and turned into our dream pad. However, a number of the designer light fixtures were esoteric—not the kind stocked at the A&P or even The Home Depot.
Wisely Select Your Carrier to Reduce Parcel Delivery Costs
March 4, 2009 From Tipline
One of the biggest developments in parcel shipping over the past decade is the increased use of consolidators. Consolidators compete against standard UPS and FedEx ground services by using a special rate from USPS called Parcel Select. The consolidators sort and drive the parcels to USPS Bulk Mail Centers (BMCs), Sectional Centers (SCFs) and local post offices. Delivery times normally increase by a few days over UPS ground, but Parcel Select rates are very low, so even with the consolidator's fees added on, the costs can be 30 percent less than standard UPS, USPS Priority Mail and FedEx rates.
March 4, 2009 From Tipline
One of the biggest developments in parcel shipping over the past decade is the increased use of consolidators. Consolidators compete against standard UPS and FedEx ground services by using a special rate from USPS called Parcel Select. The consolidators sort and drive the parcels to USPS Bulk Mail Centers (BMCs), Sectional Centers (SCFs) and local post offices. Delivery times normally increase by a few days over UPS ground, but Parcel Select rates are very low, so even with the consolidator's fees added on, the costs can be 30 percent less than standard UPS, USPS Priority Mail and FedEx rates.
Developing a Digital Distribution Strategy
February 12, 2008 From Target Marketing Group Webinars
Book publishers are facing a wide array of new opportunities to serve their markets with electronic offerings. Yet this marketplace represents a new business ecosystem,...
February 12, 2008 From Target Marketing Group Webinars
Book publishers are facing a wide array of new opportunities to serve their markets with electronic offerings. Yet this marketplace represents a new business ecosystem,...
Six Vanity Phone Number Do’s
December 2006 From Tipline
Vanity phone numbers, such as 1-800-FLOWERS, can pull more responses and generate more leads when consistently used across channels. Laura Noonan, vice president of marketing and corporate communications with 800response, a provider of vanity numbers and related services, offers six tips to ensure you’re using your vanity 800-number as effectively as possible. 1. Lather, rinse n’ repeat. We all read the back of shampoo bottles and laugh at the obvious instructions to “lather, rinse and repeat.” But, this is great advice when you think of it in other contexts—ones that may not be so obvious. For example, make sure you feature a vanity phone
December 2006 From Tipline
Vanity phone numbers, such as 1-800-FLOWERS, can pull more responses and generate more leads when consistently used across channels. Laura Noonan, vice president of marketing and corporate communications with 800response, a provider of vanity numbers and related services, offers six tips to ensure you’re using your vanity 800-number as effectively as possible. 1. Lather, rinse n’ repeat. We all read the back of shampoo bottles and laugh at the obvious instructions to “lather, rinse and repeat.” But, this is great advice when you think of it in other contexts—ones that may not be so obvious. For example, make sure you feature a vanity phone
Making the News Work for You
September 2006 From Denny Hatch's Business Common Sense
That a passenger went ballistic after waiting an hour-and-a-half for his luggage and wound up in police custody was unfortunate, but not surprising. Much is happening in the world to give us all angst—tight security and long lines at airports, the high price of oil and natural disasters. All can interrupt the normal patterns of our lives. Marketers have two choices: (1) Business as usual or (2) use news to enhance your business by scoring Brownie points with your customers and prospects (and perhaps making extra sales). This is old-fashioned PR, salesmanship and customer retention management. Savvy Hotel and Rental-car Marketers Last month when arrests were make in the
September 2006 From Denny Hatch's Business Common Sense
That a passenger went ballistic after waiting an hour-and-a-half for his luggage and wound up in police custody was unfortunate, but not surprising. Much is happening in the world to give us all angst—tight security and long lines at airports, the high price of oil and natural disasters. All can interrupt the normal patterns of our lives. Marketers have two choices: (1) Business as usual or (2) use news to enhance your business by scoring Brownie points with your customers and prospects (and perhaps making extra sales). This is old-fashioned PR, salesmanship and customer retention management. Savvy Hotel and Rental-car Marketers Last month when arrests were make in the
When a Marketer Breaks All the Rules
June 2006 From Denny Hatch's Business Common Sense
Where, oh where, is the USP? June 1, 2006: Vol. 2, Issue No. 43 IN THE MAIL Denny, we invite you to take the Vermillion Digital Test Drive Seeing is believing. Simply upload any file you've always printed Offset and we'll deliver a digital version for you to compare. FREE. Plus … enter to win a FREE Sirius Satellite Radio and one year subscription. —Vermillion Self-mailer, May 30, 2006 Thirty years ago I attended a luncheon of the Direct Mail Writers Guild in New York. The speaker was Dorothy Kerr, circulation direct of U.S. News & World Report. Her talk changed our
June 2006 From Denny Hatch's Business Common Sense
Where, oh where, is the USP? June 1, 2006: Vol. 2, Issue No. 43 IN THE MAIL Denny, we invite you to take the Vermillion Digital Test Drive Seeing is believing. Simply upload any file you've always printed Offset and we'll deliver a digital version for you to compare. FREE. Plus … enter to win a FREE Sirius Satellite Radio and one year subscription. —Vermillion Self-mailer, May 30, 2006 Thirty years ago I attended a luncheon of the Direct Mail Writers Guild in New York. The speaker was Dorothy Kerr, circulation direct of U.S. News & World Report. Her talk changed our
Making a Complex Business Consumer Friendly
May 2006 From Denny Hatch's Business Common Sense
Looking at the New Breed of Bankers May 25, 2006: Vol. 2, Issue No. 41 IN THE NEWS Internet banks draw raves Many like the convenience and higher interest rates, but it's not for everyone. NEW YORK--Higher interest rates initially drove Nick Sayers to the Bank of Internet. But he soon realized it's more convenient, too. Sayers, 26, a private-equity investor in Chicago, is one of a growing number of Americans ditching their neighborhood brick-and-mortar accounts. Others are moving the bulk of their money to virtual banks like Bank of Internet, which can offer better rates because they don't have to
May 2006 From Denny Hatch's Business Common Sense
Looking at the New Breed of Bankers May 25, 2006: Vol. 2, Issue No. 41 IN THE NEWS Internet banks draw raves Many like the convenience and higher interest rates, but it's not for everyone. NEW YORK--Higher interest rates initially drove Nick Sayers to the Bank of Internet. But he soon realized it's more convenient, too. Sayers, 26, a private-equity investor in Chicago, is one of a growing number of Americans ditching their neighborhood brick-and-mortar accounts. Others are moving the bulk of their money to virtual banks like Bank of Internet, which can offer better rates because they don't have to
Weigh Your Options
November 2005 From Target Marketing
By Hallie Mummert Climbing fuel prices coupled with consumers' desire for instant gratification create a challenge for direct marketers trying to keep their shipping costs under control. Target Marketing turned to several fulfillment experts for ideas on how direct marketers can walk the fine line between customer service and shipping cost management. 1. According to the experts, while the order handling and kit/order assembly processes benefit from continual improvements, the "rules of delivery" don't seem likely to change much in the coming years. So the insights that follow represent a set of best practices for delivering product and literature in the most economical
November 2005 From Target Marketing
By Hallie Mummert Climbing fuel prices coupled with consumers' desire for instant gratification create a challenge for direct marketers trying to keep their shipping costs under control. Target Marketing turned to several fulfillment experts for ideas on how direct marketers can walk the fine line between customer service and shipping cost management. 1. According to the experts, while the order handling and kit/order assembly processes benefit from continual improvements, the "rules of delivery" don't seem likely to change much in the coming years. So the insights that follow represent a set of best practices for delivering product and literature in the most economical
Does 'Can Spam' Travel?
October 2005 From Target Marketing
By Nick Martin Companies that do business around the globe tend to focus most on the legislative framework of their home countries, and embed local best practice and laws into company policy. The trouble with this approach is that underlying law differs markedly from one region to another. When organizations then try to apply rules from one region to another, unforeseen consequences occur that prevent them from performing to their potential. A set of fixed concepts applied uniformly will inhibit the effectiveness of direct marketing in other regions. Thinking global, but acting local is key to gaining and retaining the trust of your prospective
October 2005 From Target Marketing
By Nick Martin Companies that do business around the globe tend to focus most on the legislative framework of their home countries, and embed local best practice and laws into company policy. The trouble with this approach is that underlying law differs markedly from one region to another. When organizations then try to apply rules from one region to another, unforeseen consequences occur that prevent them from performing to their potential. A set of fixed concepts applied uniformly will inhibit the effectiveness of direct marketing in other regions. Thinking global, but acting local is key to gaining and retaining the trust of your prospective
