Strategies and Solutions for Profitable Direct Marketing
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5 Ways to Optimize the E-mail Preview Pane
March 10, 2010 From Tipline
Roseanne Roseannadanna perhaps says it best: "It just goes to show you, it's always something." Like the legendary character on NBC's "Saturday Night Live," e-mail marketers are accustomed to change. Most of it proves challenging, but some of it can be good. Two such developments appear to be coinciding. The new ubiquity of preview panes may help direct marketers retain customers, despite the looming deadline of altered algorithms that may keep senders of regularly unopened messages out of opt-in recipients' inboxes.
March 10, 2010 From Tipline
Roseanne Roseannadanna perhaps says it best: "It just goes to show you, it's always something." Like the legendary character on NBC's "Saturday Night Live," e-mail marketers are accustomed to change. Most of it proves challenging, but some of it can be good. Two such developments appear to be coinciding. The new ubiquity of preview panes may help direct marketers retain customers, despite the looming deadline of altered algorithms that may keep senders of regularly unopened messages out of opt-in recipients' inboxes.
4 Tips on Converting E-mail Subscribers to Buyers
January 13, 2010 From Tipline
Looking to get a bit more "lift" from your current e-mail programs? E-mail marketers are correct in their general assumption that the larger your audience, the more opens, clicks and conversions you might ultimately receive. But how do you take your current recipient database and punch up your e-mail communications to provide a more relevant experience, thus improving conversions with your housefile?
January 13, 2010 From Tipline
Looking to get a bit more "lift" from your current e-mail programs? E-mail marketers are correct in their general assumption that the larger your audience, the more opens, clicks and conversions you might ultimately receive. But how do you take your current recipient database and punch up your e-mail communications to provide a more relevant experience, thus improving conversions with your housefile?
USADATA Releases Special Report: Top Five Direct Mailing List Trends For 2010
December 17, 2009 From White Papers and Sponsored Content
Wondering if traditional direct mail marketing will be a viable channel in 2010? Although marketers are shifting some of their 2010 spend to social media, 42 percent of surveyed businesses in StrongMail's "2010 Marketing Trends Survey," still planned to invest in direct mail campaigns. Additionally, the Winterberry Group reports that direct marketing spending will maintain 2009 levels.
December 17, 2009 From White Papers and Sponsored Content
Wondering if traditional direct mail marketing will be a viable channel in 2010? Although marketers are shifting some of their 2010 spend to social media, 42 percent of surveyed businesses in StrongMail's "2010 Marketing Trends Survey," still planned to invest in direct mail campaigns. Additionally, the Winterberry Group reports that direct marketing spending will maintain 2009 levels.
December 2, 2009 From Tipline
Mint.com, the site that helps people who are fanatical about tracking their money, is fanatical about tracking its marketing results. So when representatives of the Mountain View, Calif.-based online personal finance service decided it was time to enter the social networking scene, they weren't going to play games with the unquantifiable.
December 2009 From Target Marketing
Mint.com, the site that helps people who are fanatical about tracking their money, is fanatical about tracking its marketing results. So when representatives of the Mountain View, Calif.-based online personal finance service decided it was time to enter the social networking scene, they weren't going to play games with the unquantifiable.
StrongMail and Equifax Launch Social Media-Powered Email Solution for New Customer Acquisition
October 19, 2009 From White Papers and Sponsored Content
StrongMail Systems and Equifax have announced Equifax Social Influencer, a social media-powered customer acquisition solution, the first initiative of a newly formed strategic partnership between the two companies.
October 19, 2009 From White Papers and Sponsored Content
StrongMail Systems and Equifax have announced Equifax Social Influencer, a social media-powered customer acquisition solution, the first initiative of a newly formed strategic partnership between the two companies.
3 Trends Among Best-of-Breed E-mails
August 12, 2009 From Tipline
More value, more effectiveness. That is what companies expect from the e-mail channel today, but many are not yet maximizing the potential of e-mail's CRM, according to the recent white paper called Email Breakthrough Report from StrongMail Systems, a marketing and transactional e-mail solution provider.
August 12, 2009 From Tipline
More value, more effectiveness. That is what companies expect from the e-mail channel today, but many are not yet maximizing the potential of e-mail's CRM, according to the recent white paper called Email Breakthrough Report from StrongMail Systems, a marketing and transactional e-mail solution provider.
4 E-mail Appending Best Practices
August 5, 2009 From Tipline
If you've been in the e-mail marketing space for a while, you've no doubt heard numerous debates on using e-mail appends to grow your list. If you're just entering the space and wondering what I'm talking about, it involves adding a missing e-mail address to a customer record in your database, which typically is done through a third-party provider.
August 5, 2009 From Tipline
If you've been in the e-mail marketing space for a while, you've no doubt heard numerous debates on using e-mail appends to grow your list. If you're just entering the space and wondering what I'm talking about, it involves adding a missing e-mail address to a customer record in your database, which typically is done through a third-party provider.
4 Steps to Relevant E-mails
May 27, 2009 From Tipline
Relevance is the key to successful e-mail marketing, and most marketers employ at least some level of basic personalization in this day and age. But many still fail to reach true relevance. To help marketers deliver more targeted e-mail marketing campaigns, Redwood City, Calif.-based marketing and transactional e-mail solutions provider StrongMail Systems developed the AAIR (Access, Analysis, Insight, Response) process, which it outlined in its white paper, Four Steps to Relevancy in Email Marketing: The AAIR Methodology.
May 27, 2009 From Tipline
Relevance is the key to successful e-mail marketing, and most marketers employ at least some level of basic personalization in this day and age. But many still fail to reach true relevance. To help marketers deliver more targeted e-mail marketing campaigns, Redwood City, Calif.-based marketing and transactional e-mail solutions provider StrongMail Systems developed the AAIR (Access, Analysis, Insight, Response) process, which it outlined in its white paper, Four Steps to Relevancy in Email Marketing: The AAIR Methodology.
E-mail Program Checklist
April 2008 From Tipline
In a recent whitepaper by StrongMail Systems, 20 Quick Tips for Improving Your Email Programs, the authors supply best practices for cleanly deploying ongoing e-mail programs, which are structured mailings with similar content that opt-in recipients expect to receive at regular intervals. To get the most out of such programs, marketers need to avoid mistakes and obligatory remarketing messages at all costs, because messages with “oops” in the subject line do not get high open rates! To be sure an e-mail communication is one you’re proud to send, use the following checklist to avoid mistakes; however, you should first customize the list to reflect
April 2008 From Tipline
In a recent whitepaper by StrongMail Systems, 20 Quick Tips for Improving Your Email Programs, the authors supply best practices for cleanly deploying ongoing e-mail programs, which are structured mailings with similar content that opt-in recipients expect to receive at regular intervals. To get the most out of such programs, marketers need to avoid mistakes and obligatory remarketing messages at all costs, because messages with “oops” in the subject line do not get high open rates! To be sure an e-mail communication is one you’re proud to send, use the following checklist to avoid mistakes; however, you should first customize the list to reflect
