Strategies and Solutions for Profitable Direct Marketing
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2 Tips to Leverage Your Online Channel
February 3, 2010 From Tipline
In a Jan. 26 webinar titled Leveraging Your Online Channel, Stephen Powers, a principal analyst at Forrester Research, discussed the challenges of meeting online visitors' continually evolving expectations.
February 3, 2010 From Tipline
In a Jan. 26 webinar titled Leveraging Your Online Channel, Stephen Powers, a principal analyst at Forrester Research, discussed the challenges of meeting online visitors' continually evolving expectations.
Trends in Customer Intelligence - Where the rubber meets the road in 2010 and beyond
January 14, 2010 From Target Marketing Group Webinars
Who would have thought The New York Times would publish an article that called statistics sexy? On August 5, 2009, reporter Steve Lohr wrote: "In...
January 14, 2010 From Target Marketing Group Webinars
Who would have thought The New York Times would publish an article that called statistics sexy? On August 5, 2009, reporter Steve Lohr wrote: "In...
16 Interactive Marketing Trends
January 6, 2010 From Tipline
According to Shar VanBoskirk, vice president and analyst at research company Forrester Research, in her US Interactive Marketing Forecast, 2009 to 2014 whitepaper, marketing dollars will shift from traditional media to interactive marketing.
January 6, 2010 From Tipline
According to Shar VanBoskirk, vice president and analyst at research company Forrester Research, in her US Interactive Marketing Forecast, 2009 to 2014 whitepaper, marketing dollars will shift from traditional media to interactive marketing.
3 Tips About Financial Services E-mails
July 8, 2009 From Tipline
For financial institutions to win the tug of war in their customers' inboxes, they need to cede control to the subscribers, finds Forrester Research. Considering financial services e-mails will nearly double during the next few years, from 8 billion messages in 2009 to 14 billion in 2013, the Cambridge, Mass.-based research company recommends giving customers more control in order to earn their trust.
July 8, 2009 From Tipline
For financial institutions to win the tug of war in their customers' inboxes, they need to cede control to the subscribers, finds Forrester Research. Considering financial services e-mails will nearly double during the next few years, from 8 billion messages in 2009 to 14 billion in 2013, the Cambridge, Mass.-based research company recommends giving customers more control in order to earn their trust.
July 2009 From Target Marketing
B-to-b marketers tinker with online channels, watch social media emerge and fret over fitting it all into a marketing mix dominated by conventional approaches. As the current recession continues through 2009, a company’s marketing mix must produce sales-ready results using less expensive channels.
3 Tips for Improving Financial, Retail and Media E-mail Opens
January 14, 2009 From Tipline
In conducting a consumer study, Forrester Research compiled its Consumer Technographics Data, which analyzes the creative and standard drivers of consumer interest when opening marketing e-mail. This data reveals the priority of the consumers' needs and emotional reactions versus their standard interests in fixed items like offer, subject line and message timing when opening e-mails.
January 14, 2009 From Tipline
In conducting a consumer study, Forrester Research compiled its Consumer Technographics Data, which analyzes the creative and standard drivers of consumer interest when opening marketing e-mail. This data reveals the priority of the consumers' needs and emotional reactions versus their standard interests in fixed items like offer, subject line and message timing when opening e-mails.
18 Ways to Boost Your SEM Performance in a Down Economy
January 13, 2009 From Target Marketing Group Webinars
In an economic downturn, some businesses do better than their competitors, some find innovative ways to get by and a few even thrive in the...
January 13, 2009 From Target Marketing Group Webinars
In an economic downturn, some businesses do better than their competitors, some find innovative ways to get by and a few even thrive in the...
Forrester Research’s Dave Frankland on Environmental Trends
May 2008 From Tipline
As environmental and social responsibility issues begin to collide to create a perfect storm for the direct marketing industry, where do companies in this sector stand when it comes to factoring these larger considerations into their business practices? Dave Frankland, senior analyst at Cambridge, Mass.-based research firm Forrester Research, recently released a report on this subject that found direct marketers have been slow to move on this front for a variety of reasons. For Direct Marketing Needs a Green Wake-Up Call, Frankland interviewed 55 direct marketers on Forrester’s Direct Marketing Research panel in the first quarter of 2008. This week, he shares with Target
May 2008 From Tipline
As environmental and social responsibility issues begin to collide to create a perfect storm for the direct marketing industry, where do companies in this sector stand when it comes to factoring these larger considerations into their business practices? Dave Frankland, senior analyst at Cambridge, Mass.-based research firm Forrester Research, recently released a report on this subject that found direct marketers have been slow to move on this front for a variety of reasons. For Direct Marketing Needs a Green Wake-Up Call, Frankland interviewed 55 direct marketers on Forrester’s Direct Marketing Research panel in the first quarter of 2008. This week, he shares with Target
Not All Web Traffic Is Equal: Using Predictive Modeling to Optimize Lead Generation
May 13, 2008 From Target Marketing Group Webinars
Online channels offer marketers the unprecedented ability to generate significant quantities of new customer leads. But quantity does not equal quality, with disappointing conversion rates...
May 13, 2008 From Target Marketing Group Webinars
Online channels offer marketers the unprecedented ability to generate significant quantities of new customer leads. But quantity does not equal quality, with disappointing conversion rates...
March 2008 From Target Marketing
Forrester Research analyst Laura Ramos forecasts an optimistic 2008 budget picture for B-to-B marketers. While she predicts most marketers “expect purse strings to loosen up,” she also says integrating search, Web site and e-mail marketing programs will provide a foundation to experiment with emerging Web 2.0 tactics, “while keeping the sales pipeline full and critics of further marketing investment at bay,” Ramos says. As part of a joint study with Marketing Profs, Forrester surveyed 369 B-to-B marketing professionals in firms with annual revenues ranging from less than $20 million to more than $5 billion. The survey found traditional tactics make up the greatest share of
