Strategies and Solutions for Profitable Direct Marketing
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November 2009 From Target Marketing
While the industry buzzed and buzzed this year about social media (often using social media to do so!), another marketing discipline was steadily convincing a growing group of marketers to divert funds from offline channels. And while it likely will take another year or two to mature into a major player on the marketing front, mobile marketing has been putting up some convincing numbers.
Editor's Notes : My Favorite Web Sites
July 2009 From Target Marketing
In the course of story research, I spend a good deal of time on the Web every day. During my online travels, I’ve come across some wonderful resources that keep me up-to-date on terminology, the current consumer ethos and even postal rates. It recently occurred to me that you might find these sites helpful, too. In the spirit of sharing promulgated by Twitter and Facebook (but stopping short of oversharing), I open up my bookmarks list to you:
July 2009 From Target Marketing
In the course of story research, I spend a good deal of time on the Web every day. During my online travels, I’ve come across some wonderful resources that keep me up-to-date on terminology, the current consumer ethos and even postal rates. It recently occurred to me that you might find these sites helpful, too. In the spirit of sharing promulgated by Twitter and Facebook (but stopping short of oversharing), I open up my bookmarks list to you:
3 Factors Influencing UGC's Effect on SEO
February 11, 2009 From Tipline
Though it might seem intuitive, a number of search marketers claim that leveraging user-generated content (UGC) is a challenge. According to the JupiterResearch SEM Executive Survey, building inbound links was the No. 1 challenge listed by approximately 60 percent of search marketers.
February 11, 2009 From Tipline
Though it might seem intuitive, a number of search marketers claim that leveraging user-generated content (UGC) is a challenge. According to the JupiterResearch SEM Executive Survey, building inbound links was the No. 1 challenge listed by approximately 60 percent of search marketers.
Get Relevant! The Social and Portable Inbox
August 29, 2008 From White Papers and Sponsored Content
The rising popularity of social messaging sites, text messaging and cell phone use are beginning to impact email's effectiveness. Learn how to optimize email marketing in the new era of communication tools Sign up for Silverpop's Webinar with JupiterResearch today!
August 29, 2008 From White Papers and Sponsored Content
The rising popularity of social messaging sites, text messaging and cell phone use are beginning to impact email's effectiveness. Learn how to optimize email marketing in the new era of communication tools Sign up for Silverpop's Webinar with JupiterResearch today!
May 2008 From Target Marketing
As the playing field levels for online retailers in terms of basic transactional capabilities—e.g., fast checkout processes, accurate shipping calculators, e-mail order confirmations—how can we increase sales and build competitive advantage in the years ahead?
Overstock.com’s Jacob Hawkins on Customer-generated Reviews
October 2007 From Tipline
Few marketing touchpoints put customers in the driver seat the way customer product systems do. While this tactic has its detractors—those worried about negative publicity and those pointing out the ability for marketers to post fake reviews—consumer approval is convincing larger numbers of online merchants to take the plunge. JupiterResearch reported last year that 48 percent of online shoppers it polled find customer reviews helpful in making online purchasing decisions. Overstock.com, the Salt Lake City-based mass merchandise e-tailer, has not needed any prodding on this front. The company launched in 1999 and opened up its site to customer-generated reviews just two years later, says Jacob
October 2007 From Tipline
Few marketing touchpoints put customers in the driver seat the way customer product systems do. While this tactic has its detractors—those worried about negative publicity and those pointing out the ability for marketers to post fake reviews—consumer approval is convincing larger numbers of online merchants to take the plunge. JupiterResearch reported last year that 48 percent of online shoppers it polled find customer reviews helpful in making online purchasing decisions. Overstock.com, the Salt Lake City-based mass merchandise e-tailer, has not needed any prodding on this front. The company launched in 1999 and opened up its site to customer-generated reviews just two years later, says Jacob
How Good Is Your Customer Service?
July 2006 From Target Marketing
What’s the state of customer service in America? Given all the attention this topic generates in a consumer-driven marketplace, you probably don’t need to read the following statistics—but to make a point, we’re going to tell you anyway. Consider that: • A March 2006 study released by JupiterResearch reported that more than half of online consumers are taking their business to other merchants or service providers because of poor online service. Ouch! • The Customer Care Call Center Survey, research conducted over the course of 2005 by Ernan Roman Direct Marketing and based on the feedback of a few hundred direct marketing
July 2006 From Target Marketing
What’s the state of customer service in America? Given all the attention this topic generates in a consumer-driven marketplace, you probably don’t need to read the following statistics—but to make a point, we’re going to tell you anyway. Consider that: • A March 2006 study released by JupiterResearch reported that more than half of online consumers are taking their business to other merchants or service providers because of poor online service. Ouch! • The Customer Care Call Center Survey, research conducted over the course of 2005 by Ernan Roman Direct Marketing and based on the feedback of a few hundred direct marketing
Special Report - Search Engine Marketing
April 2006 From Target Marketing
When companies talk at search conferences about Web site improvements they implemented based on analysis of search users' behavior, they typically throw around increased sales numbers in the millions. These case studies likely represent some of the best results possible, but experts note that solid revenue is at stake for all companies willing to drill down into their online analytics to uncover conversion opportunities. This report takes a look at the impact of online analytics on paid and organic search, but with a stronger focus on paid. The reason? As Lisa Wehr, founder and CEO of search engine marketing (SEM) firm Oneupweb, puts
April 2006 From Target Marketing
When companies talk at search conferences about Web site improvements they implemented based on analysis of search users' behavior, they typically throw around increased sales numbers in the millions. These case studies likely represent some of the best results possible, but experts note that solid revenue is at stake for all companies willing to drill down into their online analytics to uncover conversion opportunities. This report takes a look at the impact of online analytics on paid and organic search, but with a stronger focus on paid. The reason? As Lisa Wehr, founder and CEO of search engine marketing (SEM) firm Oneupweb, puts
Special Report Affiliate Marketing
October 2005 From Target Marketing
Although it's had its share of problems over the past few years—such as incidents of click fraud and spamming issues—affiliate marketing is fast becoming a key part of many e-commerce businesses. According to JupiterResearch's report, Affiliate Marketing Developing a Solid Affiliate Base, when asked about their affiliate programs, 78 percent of merchants with affiliate programs grew those programs in 2004, and 38 percent grew them by as much as 25 percent or more. Furthermore, last year, nearly all of these merchants had at least one dedicated, full-time employee managing their affiliate programs, and only one in 10 merchants who have an affiliate program
October 2005 From Target Marketing
Although it's had its share of problems over the past few years—such as incidents of click fraud and spamming issues—affiliate marketing is fast becoming a key part of many e-commerce businesses. According to JupiterResearch's report, Affiliate Marketing Developing a Solid Affiliate Base, when asked about their affiliate programs, 78 percent of merchants with affiliate programs grew those programs in 2004, and 38 percent grew them by as much as 25 percent or more. Furthermore, last year, nearly all of these merchants had at least one dedicated, full-time employee managing their affiliate programs, and only one in 10 merchants who have an affiliate program
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